Betsson AB is an online gambling company, producing casino, poker, bingo, sports betting, and scratch cards websites through more than 20 online gaming brands, including betFIRST, Betsson, Betsafe, and NordicBet.[4] Betsson AB is listed on the Nasdaq Stockholm Large Cap List.[5][6][7]
History
Betsson AB can trace its roots back to 1963, and the foundation of AB Restaurang Rouletter by Bill Lindwall and Rolf Lundström, later renamed Cherryföretagen AB (Cherry), which provided slot machines to restaurants in Sweden. Cherry acquired a minority share of Net Entertainment in 1998, which was a company co-founded with Investment AB Kinnevik, tasked with developing online gaming solutions. The rest of the shares in Net Entertainment held by Kinnevik was acquired by Cherry in 2000, making Kinnevik the largest shareholder of Cherry in the process.