Bending Spoons

Bending Spoons S.p.A. is an Italian technology conglomerate founded in 2013. Based in Milan, the company typically acquires products with existing product‑market fit[3] and manages them for long-term ownership.[4][5]

History

Luca Ferrari, Francesco Patarnello, and Matteo Danieli, worked on an unsuccessful venture-funded product startup called Evertale. They were left with $40,000, which became the seed capital for Bending Spoons in June 2013, also founded in Copenhagen.[6][7][8] The company name was inspired by a scene from the science fiction movie The Matrix.[6][9] The company moved to Milan in 2014.[8]

Immuni

On 17 April 2020, the Italian government released a statement on its website announcing that Bending Spoons had been selected to design and develop Italy's official COVID-19 contact tracing app, Immuni.[10][11] The app was released on 1 June 2020.[12] It was initially released in four regions, then countrywide.[13]

The app did not receive significant adoption and successfully tracked less than 1% of the total confirmed positive cases reported during the period it was active.[14] The most commonly cited reasons for not using the app were the lack of perceived effectiveness and major technical issues.[15]

Immuni was decommissioned on December 31, 2022.[16]

Acquisitions

In September 2022, Bending Spoons acquired FiLMiC[17] and converted its video-recording app FiLMiC Pro to a subscription revenue model.[18] In December 2023, the original FiLMiC team were laid off, and development of FiLMiC Pro was continued in-house by Bending Spoons.[19]

In November 2022, Bending Spoons agreed to acquire Evernote.[20] The acquisition was concluded in January 2023.[21] In July 2023, Evernote laid off all of its existing staff and announced it would relocate to Europe to be closer to Bending Spoons' headquarters.[22]

Bending Spoons made a series of acquisitions in 2024. In January, it acquired the assets of New York City-based mobile app developer Mosaic Group from IAC Inc.; subsequently, Mosaic's entire workforce of 330 staff members was laid off, as they were not part of the acquisition.[23][24] Also that month, Bending Spoons acquired Meetup, a social media platform for organizing in-person and virtual activities.[25][26] In April, the company announced that it would acquire Hopin, owner of the popular live streaming studio StreamYard.[27] Later in July, the company announced it had acquired digital publishing platform Issuu.[28] Also in July, the company agreed to acquire the Dutch file transfer service WeTransfer, then announced in September they were laying off 75% of the company's workforce.[29][30] In November, the company agreed to acquire video platform company Brightcove for $233 million.[31] In March, Brightcove laid off 33% of employees.[32]

In 2025, Bending Spoons acquired several companies, including Komoot in March for near €300 million, soon after which it laid off three quarters of the staff.[33][34] The company also acquired professional services software provider Harvest in June, California-based MileIQ for $233 million in July,[35] video sharing platform Vimeo in September for $1.38 billion, and AOL in October for $1.5 billion.[36][37] In December, the acquisition of Eventbrite for approximately $500 million was announced, which closed on March 10, 2026.[38][39] The following month, Vimeo laid off most of their staff, including the entire video team.[40] AOL later laid off more than 100 employees in February 2026.[41]

See also

  • COVID-19 apps

References

  1. Luisa Zargani. Renzo Rosso's Red Circle Investments Takes Stake in Bending Spoons Women's Wear Daily, 9 December 2021^
  2. Katie Prescott. Luca Ferrari: Europe needs to smash the language barrier The Times, 30 November 2025, retrieved 4 December 2025^
  3. Hundreds of millions in revenue and three acquisitions in 2024 — what’s behind Bending Spoons’ success? Sifted, retrieved 2025-07-27^
  4. Ivan Mehta. Bending Spoons plans to lay off 75% of WeTransfer staff after acquisition TechCrunch, 2024-09-08, retrieved 2025-07-27^
  5. Gergely Orosz. Twisting the rules of building software: Bending Spoons (the team behind Evernote) newsletter.pragmaticengineer.com, 2025-07-23, retrieved 2025-07-27^
  6. Matteo Novarini. Matrix, la prima startup andata male e l'unicorno italiano: a tu per tu con Luca Ferrari, ad di Bending Spoons Forbes Italia, 2025-02-17, retrieved 2025-10-09^
  7. Amy O'Brien. Hundreds of millions in revenue and three acquisitions in 2024 — what’s behind Bending Spoons’ success? Sifted, 11 April 2024, retrieved 2025-10-09^
  8. Gabriella Rocco. La startup milanese Bending Spoons chiude un round da 200 milioni e compra un'azienda americana la Repubblica, 2024-01-27, retrieved 2025-10-09^
  9. Elvira Pollina. Italian tech company Bending Spoons has eye on US for potential IPO Reuters, 2024-10-21, retrieved 2025-10-09^
  10. Elvira Pollina. Italy tests contact-tracing app to speed lockdown exit Reuters, 1 April 2020, retrieved 23 June 2020^
  11. Ministry of Health. Contact tracing: Arcuri firma ordinanza per app italiana www.salute.gov.it, retrieved 2 July 2020^
  12. Italian Minister for Technological Innovation. IMMUNI APP available for downloading on the APPLE and GOOGLE stores innovazione.gov.it, 3 June 2020, retrieved 29 June 2020^
  13. Jason Horowitz, Adam Satariano. Europe Rolls Out Contact Tracing Apps, With Hope and Trepidation The New York Times, 1 June 2020, retrieved 2 July 2020^
  14. Silvia Ussai, Marco Pistis, Eduardo Missoni, Beatrice Formenti, Benedetta Armocida, Tatiana Pedrazzi, Francesco Castelli, Lorenzo Monasta. "Immuni" and the National Health System: Lessons Learnt from the COVID-19 Digital Contact Tracing in Italy International Journal of Environmental Research and Public Health, 2022-06-20^
  15. Claudia Isonne, Maria Roberta De Blasiis, Federica Turatto, Elena Mazzalai, Carolina Marzuillo, Corrado De Vito, Paolo Villari, Valentina Baccolini. What Went Wrong with the IMMUNI Contact-Tracing App in Italy? A Cross-Sectional Survey on the Attitudes and Experiences among Healthcare University Students Life, 2022-06-10^
  16. Ministero della Salute. Dismissione Piattaforma contact tracing digitale e APP IMMUNI www.salute.gov.it, retrieved 2023-04-24^
  17. FiLMiC & Bending Spoons Join Forces. Changes to Subscription Model Newsshooter, 2022-09-04, retrieved 2024-01-12^
  18. Olaf von Voss. FiLMiC Pro Acquired by Bending Spoons – New Subscription Model CineD, 2022-09-08, retrieved 2024-01-12^
  19. Wes Davis. Bending Spoons confirmed it laid off all 22 of Filmic's original staff The Verge, 2023-12-03, retrieved 2024-01-12^
  20. Emma Roth. Evernote's getting acquired by mobile developer Bending Spoons The Verge, November 16, 2022^
  21. Evernote has been acquired — here's how its new owner can fix it TheNextWeb, 2023-01-06, retrieved 2023-04-24^
  22. Kevin Purdy. Evernote, the memory app people forgot about, lays off entire US staff Ars Technica, 2023-07-10, retrieved 2024-01-12^
  23. Kamaron Leach. IAC Divests Mosaic Apps to Bending Spoons in Deal Valued Above $100 Million www.bloomberg.com, 2024-01-10, retrieved 2024-01-12^
  24. Italy's Bending Spoons acquires Mosaic Group's digital assets from IAC Reuters, 10 January 2024^
  25. Emma Roth. Meetup got acquired by Bending Spoons. The Verge, 2024-01-11, retrieved 2024-01-12^
  26. Luca Ferrari. A New Home for Meetup Meetup Blog, 2024-01-08, retrieved 2024-01-12^
  27. Amy O'Brien. Hundreds of millions in revenue and three acquisitions in 2024 — what’s behind Bending Spoons’ success? Sifted, 11 April 2024, retrieved 31 July 2024^
  28. Digital publishing platform Issuu acquired by Bending Spoons Editor & Publisher, 2024-07-22, retrieved 2024-07-22^
  29. Elvira Pollina. Italy's Bending Spoons buys file sharing service WeTransfer Reuters, 31 July 2024, retrieved 31 July 2024^
  30. Bending Spoons plans to lay off 75% of WeTransfer staff after acquisition TechCrunch, 8 September 2024, retrieved 9 September 2024^
  31. Jon Chesto. Video company Brightcove sold for $233 million to Italian app developer Boston Globe, 25 November 2024, retrieved 26 November 2024^
  32. Jenny Priestley. Brightcove announces layoffs following acquisition by Bending Spoons TVB Europe, retrieved 21 January 2026^
  33. Bending Spoons Acquires komoot BusinessWire, retrieved 20 March 2025^
  34. Lisa Ksienrzyk. Komoot: Was hinter dem Verkauf steckt WirtschaftsWoche, 2025-05-08^
  35. Bending Spoons compra Vimeo per 1,38 miliardi di dollari Forbes Italia, 2025-09-10, retrieved 2025-11-13^
  36. Life at Bending Spoons: Billion-dollar acquisitions, lavish offsites and an ‘utter disrespect for elders’ Sifted, retrieved 2025-10-23^
  37. Bending Spoons Acquires Vimeo Bloomberg, retrieved 10 September 2025^
  38. Marina Temkin. Bending Spoons agrees to buy Eventbrite for $500M to revive stalled brand TechCrunch, 2 December 2025, retrieved 2025-12-04^
  39. S&P Capital IQ. Bending Spoons US Inc. completed the acquisition of Eventbrite, Inc. (NYSE:EB) MarketScreener, 2026-03-10, retrieved 2026-03-10^
  40. Bruce Gil. Vimeo Lays Off ‘Most’ of Its Staff, Allegedly Includes ‘the Entire Video Team’ Gizmodo, retrieved 23 January 2026^
  41. Beth JoJack. AOL to lay off 108 tied to Reston office Virginia Business, 2026-02-20, retrieved 2026-02-21^