Ben Sherman is a British clothing brand selling shirts, sweaters, suits, outerwear, shoes and accessories predominantly for men. Ben Sherman has been described as an 'iconic British brand'.[1] Ben Sherman designs sometimes feature the Royal Air Force roundel which is often called the mod target.[2] In its beginnings in the 1960s, the company made its mark with fashionable short sleeved, button-down collared shirts.[3]
History
The company was founded in 1963 by Arthur Benjamin Sugarman (1925–1987), the son of a Jewish salesman, born in Brighton.[4] Sugarman emigrated to the United States in 1946, via Canada, where he later became a naturalised US citizen. He married the daughter of a Californian clothes producer and later returned to Brighton, where he established a shirt factory at 21 Bedford Square in 1963.[5]