Beggin' Strips

Beggin’ Strips is a brand of pet food and pet snack manufactured by Nestlé Purina PetCare. The product was first manufactured by Ralston Purina. The product's tagline is "Dogs Don't Know It's Not Bacon".[1] The product is manufactured to resemble bacon strips.[2]

History

Beggin' Strips were first sold in 1989. Nestlé Purina started off by selling this product in North America.[3]

Nutrition

Purina Beggin' Strips contain some bacon and include other ingredients such as sodium nitrite and BHA as preservatives[4] and corn gluten meal, wheat flour, ground yellow corn, water, sugar, glycerin, soybean meal, hydrogenated starch hydrolysate, phosphoric acid, sorbic acid, natural and artificial smoke flavors. The product comes in a variety of flavors.[5]

Marketing

The trademark bag for the product features a cartoon dog licking his chops while awaiting a treat. Created in 1994, the dog was named "Hamlet." Hamlet was chosen to appear in Nestlé Purina's advertising for Beggin' Strips, and to represent the product.[6]

Purina holds an annual pet parade around the time of Mardi Gras. The Parade is held every year in Soulard, a historic French neighborhood in St. Louis, Missouri.[7] St. Louis' Waterloo Courier also covered the Beggin' Strips Stupid Dog Contest on July 4, 1999. In prior years, the contest offered multiple monetary prizes, the grand prize being a $5,000 supply of Beggin' Strips per year and a trip to see the Late Show with David Letterman in New York.[8]

Further reading

External links