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Beddit

Beddit Oy[1] (formerly Finsor Oy)[2] is a Finnish technology company that sells sleep tracking devices and a sleep tracking application to help monitor sleep.[3] The company was founded in October 2006 and released their first sleep tracker in November 2013. In May 2017, Beddit was acquired by Apple Inc.[3]

As of 2016, Beddit has collected over 3 million nights of sleep data from its users.

History

2006–2017: Founding and growth

Beddit was founded on 12 October 2006[1] by Lasse Leppäkorpi. The company originally performed basic sleep monitoring in hospitals by tracking the heart rate and breathing of patients without touching them. However, it was too expensive to be released as a consumer product at the time. In November 2013, the company released their first consumer sleep tracker for early backers after a crowdfunding campaign on Indiegogo, having raised $500,000.[4][5][6]

In July 2014, Misfit's Shine fitness tracker announced support for Beddit's sleep trackers as part of a partnership between the two companies.[7] On 6 October 2015 Beddit released a sleep tracking app for the Apple Watch.[8] On 4 October 2016 the company released the Beddit 3 sleep tracker at Apple Stores, on Amazon, and on Beddit's website.[9]

On 28 April 2017 Beddit announced that they would be phasing out their older sleep tracking devices, rendering them incompatible with the Beddit app, while giving users the option to upgrade to Beddit 3 for free.[10] At the time of this announcement, 80% of Beddit's users were Beddit 3 users.[10]

2017–present: Apple subsidiary

On 8 May 2017 Apple Inc. acquired Beddit for an undisclosed amount.[11][3][12] In September 2018, Beddit announced in an App Store update that their cloud service would shut down on 15 November 2018 for existing users, and new users would not be able to access its cloud service after 21 September 2018.[13] Beddit's cloud service shut down as planned on November 15 in an update to the Beddit app.[14]

On 7 December 2018 Beddit released its first sleep tracker since being acquired by Apple, Beddit 3.5, on Apple's website and in stores.[15] It can sync with HealthKit and will function with one or two people in a bed, however, the second person cannot be tracked unless they have their own device.[16]

In June 2019, Beddit announced a beta program for their sleep tracking app in order to get feedback from users on how to improve their app.[17]

In August 2020, the firm and the University of California, Los Angeles (UCLA) announced that they would conduct a three year long study on how sleep, physical activity, heart rate, and daily routines can play a role in depression and anxiety in people.[18]

References

  1. Beddit Oy :: OpenCorporates OpenCorporates, retrieved 2018-12-04^
  2. Company Overview of Beddit Bloomberg L.P., retrieved 2018-12-02^
  3. Sam Byford. Apple acquires sleep-tracking hardware company Beddit The Verge, 2017-05-10, retrieved 2018-05-27^
  4. Haje Jan Kamps. Beddit 3 knows if you’ve been sleeping. It knows if you’re awake TechCrunch, 2016-12-02, retrieved 2018-05-27^
  5. Theo Merz. Beddit: new mattress monitors your sleep The Daily Telegraph, 2013-08-09, retrieved 2018-08-18^
  6. Mike Flacy. Beddit tracker monitors your sleep patterns without having to wear it Digital Trends, 2013-08-29, retrieved 2018-08-18^
  7. Scott Stein. Misfit Beddit Sleep System slips under your mattress to listen to you breathe CNET, 2014-07-10, retrieved 2018-08-18^
  8. Zac Hall. Beddit launches Apple Watch sleep tracking app as Smart Sleep Tracker comes to Apple Stores 9to5Mac, 2015-10-06, retrieved 2018-12-01^
  9. Joe Rossignol. New Beddit 3 Sleep Tracker Available at Select Apple Stores Next Week MacRumors, 2016-09-26, retrieved 2018-08-18^
  10. Hugh Langley. Beddit is phasing out its old devices, but giving users a free upgrade Wareable, 2017-04-28, retrieved 2018-12-10^
  11. Christina Farr. Apple has acquired a sleep-tracking app called Beddit CNBC, 2017-05-09, retrieved 2018-05-27^
  12. Lucas Matney. Apple acquires sleep tracking company Beddit, but its site will stay live TechCrunch, 2017-05-09, retrieved 2025-12-18^
  13. Peter Cao. Apple-acquired Beddit sleep tracker shutting down cloud service in November 9to5Mac, 2018-09-21, retrieved 2018-09-22^
  14. Peter Cao. Apple-owned Beddit app officially removes cloud syncing functionality 9to5Mac, 2018-11-15, retrieved 2018-11-27^
  15. Dami Lee. Apple releases new Beddit sleep tracker The Verge, 2018-12-07, retrieved 2018-12-08^
  16. Roger Fingas. Apple's Beddit emerges from hibernation with Beddit Sleep Monitor 3.5 AppleInsider, 2018-12-07, retrieved 2018-12-08^
  17. Sarah Perez. Apple launches a Beddit beta program focused on improving its app TechCrunch, 2019-06-18, retrieved 2020-12-30^
  18. Chance Miller. Apple teams up with UCLA on mental health study using Apple Watch, iPhone, and Beddit sleep tracker 9to5Mac, 2020-08-04, retrieved 2020-12-30^