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Bedat & Co

Bedat & Co is a Swiss watch brand. The company was founded by Simone Bédat and her son Christian Bédat.[1]

Bedat & Co is owned by Luxury Concepts, a Malaysian firm.[2]

History

Simone Bédat and her son Christian Bédat departed from the luxury Swiss watch brand Raymond Weil to create their own brand, Bedat, in 1996.[3][4] The first collection of timepieces, the N°3, N°7., and Ref. 304, were presented in 1997 during BaselWorld.[2]

In 2000, Gucci Group acquired 85% of Bedat & Co with Christian Bédat serving as the chairman. Simone Bedat helped her son Pro bono and was never an employee of the company.[5] The watches in 2000 cost on average $5,000.[6] In 2005, Gucci became sole owner of Bedat & Co after purchasing the remaining 15% of the company.[3]

In 2006, Simone and Christian Bédat left the company.[2] In 2008, the Swiss watch brand launched its first stand-alone boutique in Kuala Lumpur, the opening of which was officiated by Sultanah Nur Zahirah, the Raja Permaisuri Agong.[7]

In 2009, Malaysia-based company Luxury Concepts acquired Bedat & Co and kept it a Swiss watch brand with global distribution.[4][8] In 2010, Bedat & Co worked again with the designer Dino Modolo for the latest collection.[9]

External links

References

  1. Nadal, Nana. Luxury Timepieces with a Feminine Spirit Manila Standard Today, 2009-12-04, retrieved 2011-02-20^
  2. Bobolicu, Georgiana. Bedat & Co., Taken Over by Malaysian Company Softpedia, 2009-02-27, retrieved 2011-02-20^
  3. Adrian Michaels. Gucci/Bédat: Tough times creating fine timepieces Financial Times, 2006-11-10, retrieved 2018-09-14^
  4. Alex Y. Vergara. Why a Malaysian bought a Swiss watch brand and kept it Swiss Philippine Daily Inquirer, 2012-11-18, retrieved 2018-09-14^
  5. Constanza, Frank S. Gucci Acquires Bedat & Co. National Jeweler, 2000-12-13, retrieved 2011-02-20^
  6. The Upstart Forbes, 2000-09-18, retrieved 2018-09-14^
  7. Queen at watch boutique launch at Starhill The Star, January 3, 2009, retrieved February 23, 2011^
  8. Ariel Adams. Bedat & Co. Watch Company Saved: Sold To Malaysian Firm Luxist, retrieved May 18, 2011^
  9. Koh, Wei. Bedat & Co.: Ascension of the brand Revolution, June 2010, retrieved May 18, 2011^