BrandWikiReturn

Beck's Brewery

Beck's Brewery, also known as Brauerei Beck & Co., is a brewery in the northern German city of Bremen. The origins date back to 27 June 1873, when Heinrich Beck co-founded the Kaiser-Brauerei Beck & May o.H.G. in the Neustadt district of Bremen together with Lüder Rutenberg and Thomas May.[2] In 2001, Interbrew bought Brauerei Beck for 1.8 billion euros; at that time it was the fourth-largest brewer in Germany.[3] US manufacture of Beck's has been based in St. Louis, Missouri, since early 2012.[4]

Since 2008, it has been owned by Anheuser-Busch InBev SA/NV subsidiary Interbrew.[5][6]

Beck's logo is derived from the coat of arms of Bremen, which contain a silver key on a red shield. The key is the attribute of Saint Peter, patron saint of the Bremen Cathedral. Beck's used Bremen's coat of arms as its logo from 1877 until 1884, when it adopted its own version using a modified key slanted in the opposite direction. The city had objected to the unmodified use of its coat of arms, as it no longer wanted to be connected with the production of alcohol.[7]

The brewery sponsored Jaguar in Formula 1 until 2004.[8]

See also

External links

References

  1. Biermarken in Deutschland aktiongutesbier.de, n.d., retrieved 2016-10-12^
  2. Beck’s: Ein Bremer Traditionsunternehmen [Beck's: A Bremen tradition company] Frankfurter Allgemeine Zeitung, 19 July 2001, retrieved 7 November 2025^
  3. Dan Bilefsky for the Wall Street Journal. Interbrew to Buy Beck's Brewer In Bid to Dominate Beer Market^
  4. Devin Leonard. The Plot to Destroy America's Beer Bloomberg Businessweek, 2012-10-26, retrieved 2017-02-06^
  5. Company Overview of Interbrew International B.V. Bloomberg L.P., 2016, retrieved 5 February 2017^
  6. Christopher Leonard. Anheuser-Busch agrees to sale The Philadelphia Inquirer, 14 July 2008, retrieved 2016-02-04^
  7. Alexander Schnackenburg. Wieso Beck's seit Kaisers Zeiten mit falschem Bremer Schlüssel wirbt Buten un Binnen, 27 June 2023, retrieved 3 April 2025^
  8. Marketing Week. Jaguar F1 seeks to replace Beck's Marketing Week, 2004-08-19, retrieved 2023-05-23^