Becel is a brand of margarine produced by Dutch company Flora Food Group. In France, it is sold as Fruit D'or, and in the United States as Promise.
Name
The name Becel originates from the initials BCL (Blood Cholesterol-Lowering). When introduced, the makers of Becel claimed to achieve a blood cholesterol-lowering effect by modifying the triacylglycerol (TAG) profile of the fat used in the margarine under the idea that an increased level of polyunsaturated fatty acids (PUFA) reduces the blood cholesterol level.[1]
"Pro-active" brand
More recently, products were introduced under the "Pro-active" sub-brand.[2] Consumption of Becel products does not lower the risk for coronary diseases, such as arteriosclerosis, and therefore does not provide any medical benefits.