Beats Music was a subscription-based music streaming service owned by the Beats Electronics division of Apple Inc. The service combined algorithmic personalization with curated music suggestions.
Development began in 2012 under the codename "Daisy." The service built upon Beats' line of consumer electronics as well as its 2012 acquisition of MOG, a former music streaming platform. The service was launched in the United States on January 21, 2014.
Beats Music was acquired by Apple Inc. as part of its purchase of Beats Electronics in May 2014. Beats Music stopped accepting new subscriptions when Apple Music launched on June 30, 2015, and all subscribers were eventually moved to the new service. Beats Music was then discontinued on November 30, 2015.[1]
History
On July 2, 2012, Beats announced it had acquired the online music service MOG, reportedly paying between $10 million and $16 million. Beats officials said that the acquisition was part of the company's goal to develop a "truly end-to-end music experience." The acquisition did not include the company's blog and advertising network, the MOG Music Network,[2]