BeatThatQuote.com

BeatThatQuote.com was a British price comparison site specializing in personal finance products. The site was disabled in 2013 after being acquired by Google.

History

BeatThatQuote.com was launched by John Paleomylites[1] in February 2005 based in London's Kentish Town.[2] In the financial year 2006 to 2007 the company posted revenues of £7.8 million.[3]

BeatThatQuote.com was ranked by Nielsen Online as the fastest growing UK website in 2007,[4] was acquired by Google in March 2011 for £37.7 million.[5] BeatThatQuote.com was penalised by Google for search engine spamming the day after it acquired it.[6]

In turn, Google created Google Compare using some of the technology that they had acquired. However, this was not a success and it was closed in March 2016.[7]

Affiliations

As well as operating their own website, BeatThatQuote.com also provided the services for other comparison websites such as ArgosCompare.co.uk[8] and other financial comparison websites.

See also

  • Confused.com
  • Go.Compare
  • Money.co.uk
  • Moneyfacts.co.uk

References

  1. Lady luck smiles again on driver of fast growth online match-maker Financial Times, 23 June 2006, retrieved 2008-09-18^
  2. Sunday Times Rich List: John Paleomylites The Sunday Times, 27 April 2008, retrieved 2008-09-18^
  3. Julian Goldsmith. Comparison site gets smart to beat that competition Silicon.com, 29 January 2008, retrieved 2008-09-18^
  4. Darren Davidson. Facebook loses out to BeatThatQuote.com as fastest growing website Brand Republic, 14 February 2008, retrieved 2008-09-18^
  5. Beat that! Google acquires the UK’s BeatThatQuote.com for £37.7m Techcrunch Europe, 2011-07-13^
  6. Google demotes BeatThatQuote one day after buying it The Register, 8 March 2011, retrieved 1 December 2011^
  7. Google is shutting down Google Compare The Verge, retrieved 22 June 2017^
  8. Argos Credit & Insurance - Argos Compare retrieved 2011-03-21^