Bean Pole is a South Korean fashion brand owned by Samsung C&T Corporation. It produces seven sub-brands, including Bean Pole Men, Bean Pole Ladies and Bean Pole Kids; an accessories line, Bean Pole Accessory; a golf wear brand, Bean Pole Golf; and a sports fashion/equipment brand, Bean Pole Sports.[1] Towards the end of 2019 they added 890311 to their list of sub-brands.[2]
Background
Bean Pole was founded in 1989 by Cheil Industries (now merged into Samsung C&T Corporation). At the time, it was marketed as a "neo-contemporary total fashion brand" for men aged 25-35.[3] In 1993, it enacted a no sales policy to strengthen consumer trust for domestic brands, which at the time were mid-to-low priced.[4]