Barberitos is an American franchise restaurant chain of Mission burrito-inspired restaurants based in Athens, Georgia, United States. The company name is a portmanteau of founder Downing Barber's last name and burrito.[1]
History
The idea of the restaurant developed when Downing Barber tried eating a healthy diet without a budget, while noticing a restaurant in Aspen, Colorado serving fresh food to customers. The original Barberitos in downtown Athens opened in January 2000.[2] The company struggled early on, but started to turn things around by 2010.[2]
In 2019, NFL player and UGA alum David Pollack joined Barberitos as the brand's ambassador.[3]