Bandai Namco Experience Inc. (株式会社バンダイナムコエクスペリエンス) is a Japanese company that serves as the business management hub for the Amusement Unit of the Bandai Namco Group. Established in early 2025, the company is responsible for the overarching strategy, planning, and development of "Real Entertainment" venues, amusement machines, and experiential retail services.[1][2]
History
The company was formed as part of a significant organizational restructuring within the Bandai Namco Group intended to clarify the roles of "management/planning" and "facility operation." On February 14, 2025, Bandai Namco Experience was established as a wholly owned subsidiary of Bandai Namco Holdings.
On April 1, 2025, the company officially inherited the business management functions, along with the planning and sales of amusement equipment, from Bandai Namco Amusement Inc. (formerly Namco) via a company split. This transition allowed Bandai Namco Amusement to focus exclusively on the front-end operation of entertainment facilities, while Bandai Namco Experience assumed responsibility for the unit's mid-to-long-term growth strategies and product development.[3]