Bambeanos were a snack developed by Colgate-Palmolive which consisted of roasted and flavored whole soybeans. The product was introduced in 1975 and was discontinued by May 1976, having rapidly gained a reputation for causing excessive flatulence. Bambeanos cost Colgate $750,000 to develop and market before being withdrawn with fewer than 25,000 cases sold. A jury later awarded $571,000 to the roasting contractor, United Roasters, after Colgate’s withdrawal.[1][2]
The snack has often been described as a commercial failure.
References
- United Roasters, Inc. v. Colgate-Palmolive Co., 649 F.2d 985 (4th Cir.), cert. denied, 454 U.S. 1054, 70 L. Ed. 2d 590 (1981)^
- FindLaw for Legal Professionals - Case Law, Federal and State Resources, Forms, and Code^