Mountain Dew Baja Blast[1] is a tropical lime-flavored soft drink created for Taco Bell restaurants. Since the original flavor's launch in 2004, the Baja Blast brand has since expanded to be available in retail stores and include new flavors. New versions of the Baja Blast include: alcoholic beverages, energy drinks, merchandise, and gelato. The drink's name is derived from the Mexican state of Baja California.
History
The flavor was first made available on July 29, 2004. Created for, and exclusively sold at Taco Bell locations, it was a collaboration between the company and Mountain Dew owners PepsiCo. One of the first instances of a restaurant offering an exclusive soda beverage, it was created to increase sales of fountain soda.[2][3] The flavor was heavily promoted at launch with advertising campaigns.[4]