Baiada Poultry

Baiada Poultry is a privately owned company that produces poultry products throughout Australia. Its operations include broiler and breeder farms, hatcheries, processing plants, feedmilling and protein recovery. Its head office is at Pendle Hill, New South Wales with plants in Beresfield, Tamworth, Victoria, Queensland and South Australia. As of 2012, the company employed approximately 2,200 people.[1] Baiada is one of Australia's largest poultry processing companies with a market share of more than 20%, producing the Lilydale Select and Steggles brand to retailers including Coles, Woolworths, IGA, Aldi, McDonald's, KFC, Pizza Hut, Red Rooster, Nando's and Subway

Controversies

The company has been embroiled in scandals involving deceptively selling chicken products as free range and the exploitation of migrant workers.

Misleading free to roam labelling scandal

In September 2011 the Australian Competition & Consumer Commission (ACCC) commenced federal court action against Baiada Poultry, Bartter Enterprises, and the Australian Chicken Meat Federation, alleging that they engaged in misleading and deceptive conduct and made misleading representations that meat chickens were "free to roam around in large barns". The ACCC argued the chickens were reared indoors with high-density stocking (20 chickens per square metre) that significantly restricted their ability to roam. Such a definition of free to roam would leave room for 2.2 chickens on an A3 size page.[8]

On 30 October 2013 the Federal Court of Australia ordered Baiada Poultry and Bartter Enterprises, the processors and suppliers of Steggles branded chicken products to pay a total of $400,000 in civil pecuniary penalties, declaring that the companies contravened the Trade Practices Act and the Australian Consumer Law by engaging in "false, misleading and deceptive conduct (or conduct liable to mislead and deceive)" when it described on product packaging and in advertising that its meat chickens were "free to roam in large barns".[9]

The Australian Chicken Meat Federation, the peak industry lobby group for the Australian chicken meat industry, was also ordered to pay $20,000 in penalties by asserting in publications on its website that chickens in Australia were "free to roam" or able to "roam freely" in large barns.[9]

Foreign workers exploitation scandals

In September 2010, the Australian Office of the Fair Work Ombudsman commenced an investigation into allegations that Adelaide Poultry — part of the Baiada Group of Companies, had contravened Commonwealth workplace laws after public comments were made alleging underpayment of its workers. It determined that the company had contravened workplace laws and an agreement to resolve the contravention without the need to resort to civil penalty litigation was made by way of an "Enforceable Undertaking" made under the Commonwealth Fair Work Act 2009.[10]

On 4 May 2015, television program Four Corners reported on the exploitation of migrant workers within the Baiada factories.[11] In response to the allegations, Baiada issued a formal response, stating that "there [was] no substantial compliance failures" and "there [was] no exploitation of migrant workers".[12]

However, in his investigation into the matter, the Fair Work Ombudsman confirmed the allegations and found that the company paid foreign workers on holiday 417 class working visas about half the lawful minimum hourly wage and that they worked up to 18 hours a day without paid overtime. The foreign workers were forced to live in slum houses with 20 others and to sometimes share mattresses.

type	Private
industry	Food services; agriculture
founded	Sole trader: c. 1920s Baiada Pty Limited: in, Sydney, Australia
founder	Celestino “Charlie” Baiada
hq location city	Sydney
hq location country	Australia
area served	Australia
products	Steggles and Lilydale poultry products
owner	Simon Camilleri and family
revenue	A$3.6 bn
revenue year	2024
net income	A$246.6 million
net income year	2024
num employees	2,200
num employees year	2012
website	baiada.com.au

History

Controversies

Misleading free to roam labelling scandal

Foreign workers exploitation scandals

External links

References