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Babool (brand)

Babool is a toothpaste brand which was launched in India by Balsara Hygiene in 1987.[1] Babool is made from the bark of the Babool tree, which has traditionally been used to clean teeth in India.[2] The brand was positioned as an economic toothpaste with the tagline "Babool Babool paisa vasool".[3] Babool was relaunched with the tagline "Begin a great day, the Babool way" in 2002, when Babool was Balsara's biggest brand.[2] In 2005, Babool was sold by Balsara to Dabur along with other Balsara toothpaste brands Promise and Meswak in a inr 1430000000 deal.[4][5] As of 2007, the Babool brand was valued at inr 1000000000.[6]

See also

References

  1. All India Management Association. Indian Management, 1989^
  2. Balsara to revamp toothpaste portfolio Business Line, 6 August 2002, retrieved 13 March 2012^
  3. How Balsara Lost Its Bite Business Standard, 6 August 2002, retrieved 13 March 2012^
  4. Dabur buys 3 Balsara group cos for Rs 143 cr The Hindu, 28 January 2005, retrieved 13 March 2012^
  5. Dabur to buy Balsara for Rs 1499 cr The Financial Express, 28 January 2005, retrieved 13 March 2012^
  6. Dabur outpaces MNCs Colgate, HLL in oral care The Economic Times, 26 April 2007, retrieved 13 March 2012^