Babeland, until 2005 known as Toys in Babeland, is a sex toy boutique offering erotic toys, books and pornographic films. LGBTQ-owned[1] Babeland has an online store and four retail stores (in Seattle, Brooklyn, and two in Manhattan).
History
Claire Cavanah and Rachel Venning founded Toys in Babeland in 1993, in response to the lack of women-friendly sex shops in Seattle. The store's name is a spoonerism of Babes in Toyland, a feminist riot grrrl punk band and Babes in Toyland, the title of a 1934 Laurel & Hardy film. Committed to offering information and encouragement to women who wanted to explore their sexuality, the owners focused on selling quality sex toys in a boutique-like setting.[2]
In 1995, Toys in Babeland started its mail order business with a small print catalog based out of their Seattle store. Shortly thereafter, in 1996, the Toys in Babeland website followed.