Babble was an online magazine and blog network targeting young, educated, urban parents.[1] Their site operated a large network of parent blogs, employing many bloggers on the subjects of parenting and child-raising.
In early 2019, it was announced that Babble had been shut down.[2][3]
History
Babble was launched in December 2006 by co-founders Rufus Griscom and Alisa Volkman.[4] After one year, the site grew to half a million readers per month. Babble Media became an independent company in 2009,[5] and was acquired by Disney Interactive Media Group in 2011.[6][7]
Reception
The American Society of Magazine Editors (ASME) shortlisted Babble for its 2008 "General Excellence Online" award, writing that the "magazine skillfully combines in-depth reporting, thoughtful journalism, a dazzling variety of blog voices and visually arresting, interactive digital features. The result is a smart, hip and endlessly entertaining website that has revolutionized the parenting field."[8]
Time magazine listed Babble.com as one of the 50 Best Websites of 2010,[9] while Forbes named Babble as one of the Top 100 Websites for Women.[10]
Babble advertising and sponsorship policies came under fire in 2010 and 2011 after several parenting authors and bloggers noted their breastfeeding guide was sponsored by Similac maker Mead Johnson.[11]
External links
References
- Pamela Paul. Healthy Babies Need Irony The New York Times, December 10, 2006^
- Ingrid Lunden. Disney quietly shut down Babble, the parenting blog it once acquired for $40M TechCrunch, January 7, 2019, retrieved 11 January 2019^
- Babble Editors. An Update on Babble Babble, retrieved 11 January 2019^
- About Us Babble.com, retrieved May 28, 2012^
- Jenna Wortham. Sexy Nerve.Com Kicks Parenting Site Out of the Nest The New York Times, January 30, 2009, retrieved November 13, 2011^
- Evelyn M. Rusli. Disney Acquires Parent Blogging Network The New York Times, November 14, 2011, retrieved November 14, 2011^
- Sheila Shayon. Babble On: Disney Acquires Babble.com, its Blogging Parents and Critics November 15, 2011^
- The American Society of Magazine Editors Announces 43rd Annual National Magazine Award Finalists American Society of Magazine Editors, retrieved May 28, 2012^
- 50 Best Web Sites 2010 Time, August 25, 2010^
- Best Web Sites for Women - Blogs Forbes, June 23, 2011^
- Similac and Babble team up to dupe breastfeeding moms phdinparenting.com, September 2010^