BaByliss SARL is a French company based in Paris specializing in selling personal care products such as hair dryers, curling irons, and hair straighteners. It is part of the American Conair group.
History
BaByliss began in the Montmartre district by hairdressers René Lelièvre and Roger Lemoine who invented the first electric hair straightener. This was then released and marketed as the BaByliss in July 1960 by Jean-Pierre Feldblum, which revolutionised the hair care industry.[2][3] After this the company expanded operations all over Western Europe.
In February 1995, Conair Corporation based in America bought a majority share in BaByliss.[4][3]