1980s
From 1980 onwards, when the industrial licensing was relaxed, BPL began manufacturing televisions and telecommunications equipment, demonstrating its potential and future business area. It began collaborating with the Japanese Sanyo Electric Company in the early 1980s with a technology-transfer agreement.[2][7] In the early 1990s, after globalisation and liberalization of the Indian economy, competition entered the market. BPL retained its strong presence and growth rate. During the late 1990s, the company's annual revenue peaked at inr 43000000000.[2]
BPL concentrated on importing technology, improving product quality, innovations and manufacturing of electronic products. In late 1980s, BPL had metamorphosed from an entrepreneurial venture, into India's biggest consumer electronics & telecommunication company.
Following economic liberalisation in India in 1991, BPL faced increased competition from South Korean companies LG and Samsung.[2] Internal disputes within the controlling family took away attention from external threats, and the company's fortunes declined.[2] By 2004, BPL and Sanyo were facing serious financial problems due to intense competition in the global electronics market.[7] In 2005, the companies announced a joint-venture, and BPL transferred its colour television business, then worth US$80 million, to the new venture.[8]
BPL was restructured with a focus on energy, healthcare, consumer electronics and home security systems. In 2015, BPL partnered with Flipkart as an online retailer.[4] In 2016, BPL launched new LED TVs (32 Inch, 40 inch and more) with a very economical price through E-commerce websites like Flipkart and Amazon.[2]
