The BMW E31 is the first generation of the BMW 8 Series. It is a grand tourer built by BMW from 1990 to 1999 as a 2-door coupé, powered by either a V8 or V12 engine. Whilst it did supplant the original E24 based 6 Series in 1990, it was not a direct successor, but a new model class with a substantially higher price and performance than the 6 Series.
Development
Development of the 8 Series began in July 1981, with the design phase reaching completion in 1986, although the launch was delayed due to still-strong 6 Series sales.[8] The 8 Series debuted at the Frankfurt Motor Show (IAA) in early September 1989. The 8 Series was designed to move beyond the market of the original 6 Series. The 8 Series had substantially improved performance, as well as a far higher purchase price.
Over 1.5 billion Deutsche Marks were spent on total development ($1.13 billion USD or €990 million in 2025).[9]