The BK Stacker sandwiches are a family of cheeseburgers sold by the international fast-food restaurant chain Burger King.[1][2][3]
History
In 2002, Burger King changed ownership when its parent company, Diageo, sold its interest in the company to a group of investment firms led by TPG Capital. After assuming ownership, TPG's newly appointed management team began focusing menu development and advertising on a very narrow demographic group, young men aged 20–34 who routinely ate at fast food restaurants several times per month which the chain identified as the "super fan".[4][5] Amid this new super-fan focused menu expansion the chain introduced its new BK Stacker sandwich in late 2006, a family of sandwiches featuring the same set of toppings served as a single, double, triple or quadruple hamburger. The Stacker line was part of a series of larger, more calorie-laden products introduced by the company to entice the super-fan into the chain's restaurants. These new additions helped propel same store profits for more than sixteen quarters.[6]
The Stacker consisted of anywhere from one to four 1.7 oz beef patties, American cheese, bacon and a Thousand Island dressing variant called Stacker sauce served on a sesame seed bun.[4]
Product description
The BK Stacker is a hamburger consisting of anywhere from one to four 2.0 oz grilled beef patties, American cheese, bacon and Stacker sauce (a Thousand Island dressing variant) served on a sesame seed bun.
Notable variants
The standard variants of the BK Stacker sandwich are:[15]
- The Single Stacker - 1 patty, 2 half pieces of bacon and 1 slice of cheese
- The Double Stacker - 2 patties, 3 half pieces of bacon and 1 slice of cheese
- The Triple Stacker - 3 patties, 3 half pieces of bacon and 2 slices of cheese
- The Quad Stacker - 4 patties, 3 half pieces of bacon and 3 slices of cheese
- BK Stackticon - A summer 2009 variation that replaces the stacker sauce with BBQ Sauce. Sold as product tie-in with
Advertising
The BK Stacker was introduced using commercials that employed groups of little people in the roles of members of the "Stackers Union". The characters were "Vin," played by Danny Woodburn, "the new guy," and various members of the "Stackers Union" construction team that work in a BK kitchen assembling the sandwiches. The tag line was "Meat, Cheese and Bacon- Stacked High". As exemplified in the advertising campaign, part of the sandwich's concept revolves around not having vegetables like lettuce, onions, or tomatoes.[1]
See also
Other types of big hamburger by other QSR vendors:
- McDonald's Big Mac
- Hardee's Monster Thickburger
- Wendy's Baconator
References
- Melanie Warner. U.S. Restaurant Chains Find There Is No Too Much. The New York Times, 28 July 2006, retrieved 3 December 2007^
- Andrew Martin. Will Diners Still Swallow This? The New York Times, 2007-03-25, retrieved 2007-12-03^
- Andrew Martin. Did McDonald's Give In to Temptation?