BITE Beauty was a Canadian cosmetics company specializing in lip products. The brand was carried exclusively at Sephora.[1] The company was acquired by Kendo Holdings, a company owned by LVMH, in 2014 and the name of the brand was replaced by Lip.Lab in 2022.
All BITE's products were made with food-grade, vegan ingredients and were infused with resveratrol.[2][3] The factory was located in Toronto; by 2015, the factory produced around 2,000 items a day.[4]
History
The brand was founded by Susanne Langmuir in 2011 and launched in 2012.[5][6]
As of 2022, BITE Beauty ceased to exist.[7] BITE Beauty now operates as "Lip.Lab", a brick-and-mortar retailtainment experience where customers can create their own lipsticks choose the texture, scent, case color and have a selected name engraved on the lipstick tube and lip balms.
As of December 2022, there were 10 lip labs in operation, the locations include:
- Two boutiques in New York City: Soho (the flagship store) and Williamsburg
- Toronto
- Two boutiques in California: Irvine and Los Angeles
- Las Vegas
- West Loop Chicago
- Northpark Center, Dallas
- Paris at La Bon Marche
- Downtown Nashville
References
- Sadiya Ansari. Sephora shows fresh face in Canadian makeup retail The Toronto Star, 2015-03-19, retrieved 2017-08-13^
- FAQ Bite Beauty^
- Alix Strauss. BITE BEAUTY: Lip service you want NUVO Magazine, 2013-12-11, retrieved 2017-08-13^
- Meet Bite Beauty Founder Susanne Langmuir retrieved 2017-08-14^
- Jessica Murphy. How Bite Beauty is building an all-natural lipstick business BBC News, 2017-07-24, retrieved 2017-08-14^
- Kendo Acquires Bite Beauty Global Cosmetic Industry, retrieved 2017-08-14^
- Bite Beauty Announced It's Going Out of Business Allure, 2022-05-17, retrieved 2023-02-23^