Collections
B&B Italia has two divisions; the Home Division (focused on the residential market) and the Contract Division (for hospitality, marine, retail, and offices). There are two brands; B&B Italia and Maxalto. Within B&B Italia, there are four collections.
B&B Italia Home: Defined by products such as the Up Series Chair by Gaetano Pesce, the Charles Sofa by Antonio Citterio, Tufty Time by Patricia Urquiola and The Moon System Sofa by Zaha Hadid, the B&B Italia Home Collection is the base upon which the company was built.[13]
Maxalto: The Maxalto Collection was established in 1975. The collection includes products with shapes drawing inspiration from the typologies and styles of French design between the two World Wars.[14] Maxalto is a line of interior furnishings designed and coordinated by Antonio Citterio. Maxalto is often sold within B&B Italia stores, but in the last decade, has established itself more and more as its own brand. The first stand alone Maxalto store opened in Paris, France. In 2008, the first monobrand store in the US opened in Chicago, Illinois, followed soon after by one in Miami, Florida.
There are four collections within Maxalto: Apta, Simplice, AC and, released in 2010, Acro. Maxalto was featured in 2008 in the James Bond film Quantum of Solace.[15]
B&B Italia Outdoor: Designed for indoor/outdoor living. It started with Canasta by Patricia Urquiola in 2007. Since then, the collection has grown to include pieces by Jean-Marie Massaud and Marcel Wanders in addition to new pieces by Patricia Urquiola and Atelier Oï. New products for the line are being designed by Naoto Fukasawa and Antonio Citterio.
B&B Italia Project: The Project Collection is a range of tables, chairs and soft seating for the contract market. It is often used in workplaces, restaurants, hotels, and public spaces.[13]
B&B Italia Object: The Object Collection includes vases, trays, bowls, pillows, lighting and accessories.
B&B Italia Contract: The B&B Italia Contract Division handles the "turnkey" projects for furnishings and/or layout in hotel areas, offices, retail, institutions, stores, cruise liners, etc. The Contract Division manages contracts for furnishings, from projects to logistics and from materials procurement to installation. The Contract Division has completed the newly opened W Retreat and Spa of Vieques Island designed with Patricia Urquiola and The Nieuw Amsterdam Luxury Cruise Line for Holland America with 1564 cabins. It was launched in Venice on July 4. Future projects include the W Hotel St. Petersburg designed by Antonio Citterio and two exclusive resorts in Greece.
MOOOI: B&B Italia previously held a stake in the Dutch design company Moooi, co-founded in 2001 by Marcel Wanders and Casper Vissers. In January 2015, Wanders and Vissers repurchased B&B Italia's remaining shares, regaining full ownership of the company.[16]
Distribution: B&B Italia and Maxalto have 750 points of sale worldwide including seven flagship stores (Milan, London, Munich, Paris, Chicago and two in New York), 20 monobrand stores and over 70 "Shop-in-Shops".
