Ayds Reducing Plan Candy was an appetite-suppressant candy introduced around 1940 in the United States.
Flavors
Ayds was available in chocolate, chocolate mint, butterscotch, and caramel flavors, and later a peanut butter flavor was introduced. The original packaging used the phrase "Ayds Reducing Plan vitamin and mineral Candy"; a later version used the phrase "appetite suppressant candy". The active ingredient was originally benzocaine,[1] presumably to reduce the sense of taste to reduce eating, later changed in the candy (as reported by The New York Times) to phenylpropanolamine.[2]
History
The product was introduced by the Carlay Company of Chicago. In 1944, the U.S. Federal Trade Commission objected to the claim that the product could cause the user to "lose up to 10 pounds in 5 days, without dieting or exercising".[3][4] A U.S. trademark was registered in 1946 claiming its first use in commerce was in 1937.[5] Carlay was eventually sold on to Purex. Bob Hope and his wife Dolores Hope, Tyrone Power and his wife Linda Christian, promoted Ayds.
In 1981, Purex sold the rights to the Ayds name to Jeffrey Martin Inc. In 1987, Jeffrey Martin, Inc. and its product line (including Ayds Appetite Suppressant and Compoz Sleep Aid) were acquired by the Dep Corporation (sometimes written DEP).[6]
External links
References
- Beverly J. McCabe. Handbook of Food-drug Interactions CRC Press, 2003, retrieved 2011-10-13^
- Lindsey Gruson. A Controversy Over Widely Sold Diet Pills and not the disease New York Times, 1982-02-13, retrieved 2011-10-13^
- FTC: Advertising Cases Involving Weight-Loss Products and Services 1924-1997