Avishai Abrahami ( born May 3, 1971) is an entrepreneur, software developer, business person and investor. He is the co-founder and CEO of Wix.com, a SAAS website building platform.[1][2]
Early life and education
Abrahami was born and raised in Israel.[3] Abrahami carried out his mandatory military service in the Israel Defense Forces’ in the Unit 8200 cybersecurity unit.[4][5][6] Abrahami left Unit 8200 in 1992 and went to college. He dropped out after three months.[7]
In 2006, Abrahami co-founded Wix.com with his brother, Nadav Abrahami, and Giora Kaplan.[8][9] When the company was founded, Abrahami became the CEO.[10] When the company became publicly traded, Abrahami became board chair in addition to his existing role as the CEO.[11] In 2016, Abrahami became honorary chairman and Mark Tluszcz became chairman of the board. During the COVID-19 pandemic, Abrahami presided over record growth of the company as many customers moved their businesses online.[12][13] The company reached $12 billion market capitalization in the summer of 2020.[14]
Investments
Abrahami is an active angel investor. In 2022, it was reported that he had stakes in 14 different companies which made exits.[15]
Founder, Roy Man, met Abrahami as an employee at Wix when he started what later became Monday.com.[16] Wix became the first customer and Man explained that Abrahami "helped us identify the challenge of harnessing people at work into a certain direction" Abrahami was an initial investor alongside Insight Venture Partners and others.[17] He joined the board of directors in 2012[18] and owned a 4% stake in the company at IPO in 2021.[19][20]
Abrahami had invested and was on the board of Soluto, an IT support firm, before selling his share in the business when it was acquired by Asurion in 2013 for $130 million.[21][22]
Alongside Oren Zeev, Gigi Levy-Weiss, Sir Ronald Cohen and others, Abrahami was an early investor in health startup Lumen[23]
Abrahami was a seed investor in Unlimited Robotics, alongside Micha Kauffman, CEO and co-founder of Fiverr.[24]
Personal life
Abrahami lives in Israel. His interests include AI, entrepreneurship, and coding. He practices Ninjutsu.[25] He is married and has two daughters.
References
- Wix's CEO on generative AI web, Google Search, and more The Verge, November 29, 2023, retrieved 2025-07-02^
- Wix CEO talks helping small businesses transition online amid pandemic CNBC, 15 May 2020, retrieved 11 July 2025^
- Avishai Abrahami's Wix Creates Effective Websites To Power Success Investors.com, retrieved 2025-07-02^
- Inside Israel's Secret Startup Machine Forbes, May 11, 2016, retrieved 2025-07-02^
- Art going global UQ Ventures, June 2019, retrieved 11 July 2025^
- THE HISTORY AND IMPACT OF UNIT 8200 ON ISRAELI HI-TECH ENTREPRENEURSHIP OhioLINK Electronic Theses and Dissertations, retrieved 11 July 2025^
- Why The Founder Of Wix Believes In Tracking Granular Details Inc.com, retrieved 2025-07-02^
- Shlomo Maital. Needed: Goliaths instead of Davids The Jerusalem Post, 19 February 2015, retrieved 11 July 2025^
- Wix to use artificial intelligence to improve DIY website creation The Times of Israel, 27 October 2017, retrieved 11 July 2025^
- Wix.com Ltd. 2024 Annual Report SEC.gov, retrieved 2025-07-02^
- Wix.com Ltd. 2024 Annual Report SEC.gov, retrieved 2025-07-02^
- Wix CEO talks helping small businesses transition online amid pandemic CNBC, May 15, 2020, retrieved July 11, 2025^
- Wix CEO Avishai Abrahami on Black Friday's online sales CNBC, November 30, 2020, retrieved July 11, 2025^
- Pick, Adi. The odd couple that runs a $12 billion company Globes, July 15, 2020, retrieved July 11, 2025^
- Abrahami suing NY law firm MSF for malpractice Globes, December 23, 2022, retrieved July 11, 2025^
- Dover, Shiri. Promising Startups 2017 - 01 - monday.com - גלובס Globes, 2017, retrieved July 11, 2025^
- Dover, Shiri. Promising Startups 2017 - 01 - monday.com - גלובס Globes, 2017, retrieved July 11, 2025^
- Board of Directors monday.com, retrieved July 11, 2025^
- Orbach, Meir. Monday.com aiming for $5.8b valuation in Nasdaq IPO Calcalistech, May 27, 2021, retrieved July 11, 2025^
- Levy, Dotan. Monday.com aiming for $5.8b valuation in Nasdaq IPO Globes, May 27, 2021, retrieved July 11, 2025^
- On the same day he took his company public, Wix CEO also sold a startup for 130 million Business Insider, November 19, 2013, retrieved 2025-07-02^
- Blattberg Eric. Asurion snaps up Soluto for $100M+ to offset insurance risks retrieved 19 June 2014^
- Lumen raises $X from Y Calcalistech.com, 27 May 2024, retrieved 2025-07-02^
- CTech. Unlimited Robotics raises $5 million Seed round to tackle healthcare worker shortage Calcalistech, May 27, 2024, retrieved December 3, 2025^
- Black Belts AKBAN, retrieved July 11, 2025^