Avid Hotels by IHG (stylized as avid) is a midscale hotel brand launched in 2017 by IHG Hotels & Resorts.
History
In June 2017, IHG Hotels & Resorts announced the launch of its 13th brand, a new midscale hotel brand. The name, avid hotels, was announced 3 months later in September 2017.[1] Avid Hotels' logo was the first of the group to carry IHG's master brand mark ("An IHG Hotel").[2] The avid hotels franchise was launched in Canada in December 2017[3] and in Mexico in February 2018.[4]
The first avid hotel opened in August 2018 in Oklahoma City. Owned by Champion Hotels, it had 87 rooms and opened exactly 199 days after groundbreaking.