Avex Trax (エイベックス トラックス) is a record label owned by Japanese entertainment conglomerate Avex Inc. The label was launched in September 1988, and was the first label by the Group.[1]
History
Two years after Max Matsuura began a career distributing studio albums from other countries, he and his two Avex co-founders, Tom Yoda and Ken Suzuki, decided to found their own label. Aiming to compete with more established labels such as Nippon Columbia, Nippon Crown, BMG Victor, Victor Musical Industries, Toshiba-EMI, CBS/Sony, Teichiku Records, King Records, Nippon Phonogram and PolyGram K.K., they created the Avex Trax label.
The first artist to sign to the label was the band