Augustine Heard & Co. was a major nineteenth-century American trading firm in Qing dynasty China whose operations consisted in importing and exporting a large array of goods, including tea and opium.
History and leadership
Augustine Heard and Co. was founded in 1840, in Canton, China by Ipswich, Massachusetts, businessman, traveller, trader and former Russell & Co. partner Augustine Heard, and his partners, Joseph Coolidge and George Basil Dixwell. Throughout its history, it was run in large part by Heard family members, most notably Heard's four nephews from his brother George Washington Heard: John, Augustine, Albert Farley and George Washington Jr.
In 1841, Augustine Heard, who had previously lived in China but had returned for health reasons to Ipswich, returned to China to head the firm until 1844. There, business flourished, notably because of the use of fast clipper ships and the import of steamships. Tea, one of the main commodities traded, did not provide much profit compared to opium, which enabled the firm's finances to soar, Augustine Heard & Co. becoming the third largest American firm in China in the mid-nineteenth century. The firm also introduced steamships to China, and imported them through its sister firm in the U.S. The firm also became the main trading agent for several large firms, including Liverpool firm John Swire & Sons Limited. in 1861.[1]