Activities
Audimas is a joint stock company ("AB") and almost 90% of its shares belong to the three key shareholders.[6]
Audimas has two manufacturing divisions in Kaunas and Jonava (Lithuania), the subsidiaries in Belarus and Latvia (since 2013).[30] Audimas has a retail and wholesale network in Lithuania. As a retailer, Audimas runs directly operated and franchise stores. As a wholesaler, Audimas works with local sportswear retailers and brand owners on business-to-business (B2B) basis.[6] In 2007, the company expanded its retail network to Poland.[31]
The company runs 14 branded (directly operated) stores in all major cities of Lithuania, one branded store in Riga (Latvia), 11 franchise stores (10 in Lithuania and one in Ukraine) and one e-store.[1] Since 2008, Audimas produces four clothing collections per year, these are dedicated for every season of the year separately (Fall, Winter, Spring and Summer).[1]
Audimas exports its products to Europe, especially Germany, Poland and Finland, as well as Middle East (United Arab Emirates) and Baltic States (Latvia, Estonia).[6][32] 80% of the company's products are exported to European Union countries.[33] In addition, Audimas is manufacturing for other brands and supplies products to Switzerland, Italy, Germany, France, Great Britain, Sweden and the United States of America.[34] In the past, the company was also working with Nike Inc. on such basis (Audimas manufacturing divisions were used as contractual factories by Nike[35]) and provided to this partner with roughly 35000 clothing sets per year.[5]
The company has about 300 suppliers and about 300 people work in its manufacturing divisions (2011).[36]
In 2014, the company sold about 40% of apparel production with its own brand and the rest with other brand names including Assos, Lucas Hugh, Rapha and others.[37]
Products
The company produces sports and active lifestyle wear for women and men. Audimas manufactures the following products: tops (shirts, t-shirts, polo shirts), outerwear (jackets, pants, blouses, tunics, skirts, dresses, coats, jackets, overalls), swimsuits, cycling jerseys and sports clothing (basketball wear), undergarments (lingerie, bras, panties, socks). In addition, the company produces headgear (hats, kerchiefs), accessories (bracelets, belts, gloves, scarves), towels and backpacks.[38]
Audimas seasonal clothing collections are usually divided into themes. Recent collection "Autumn - Winter 2014" is divided into four themes: an active lifestyle, active sport, limited and special.[6]
