Asure Software

WorldBrand briefing

AI supplement

Original synthesis to sit alongside the encyclopedia article below. Not part of Wikipedia; verify facts on Wikipedia when precision matters.

Asure Software is an American technology company specializing in human capital management (HCM) and workplace management solutions, serving small to mid-sized businesses (SMBs) with cloud-based tools for payroll, benefits administration, time tracking, and space management.

Key moments

  • 1990Founded as Asure Software, initially focused on workplace management solutions
  • 2010Expanded into HCM through strategic acquisitions, including Payroll Partners
  • 2014Launched cloud-based HCM platform unifying payroll, HR, and time management
  • 2021Acquired FlexHR to enhance talent management offerings
  • 2023Updated workplace management suite to support hybrid work models

Asure Software competes in the crowded SMB HCM market against established players and niche vendors:

Key Competitors:

  • ADP Workforce Now: Dominates the SMB segment with end-to-end HCM tools, but higher pricing may be less accessible for micro-businesses.
  • Paychex Flex: Offers similar payroll and HR features, with strong customer support, but lacks Asure's integrated workplace management capabilities.
  • BambooHR: Focuses on user-friendly HRIS tools for growing businesses, but has limited payroll functionality compared to Asure.
  • Niche Players (e.g., Robin for workplace management): Specialize in space booking and hybrid work tools, but don't provide Asure's full HCM ecosystem.

Asure's Differentiators:

  1. Integrated HCM + Workplace Management: Unique combination of HR, payroll, and space optimization tools addresses hybrid work needs.
  2. SMB-Focused Pricing: Scalable plans tailored to smaller businesses, avoiding the overcomplexity of enterprise solutions.
  3. Compliance Expertise: Strong focus on regional tax and labor law compliance, critical for SMBs with limited in-house resources.
  • Strengths: Integrated platform, SMB-centric pricing, compliance support
  • Weaknesses: Less brand recognition than ADP/Paychex, limited advanced analytics compared to enterprise tools
  • Opportunities: Growing demand for hybrid work solutions among SMBs, expansion into international markets
  • Threats: Intense price competition, rapid technological changes requiring continuous platform updates

Asure Software, Inc. is a software company. Prior to September 13, 2007, the company was known as Forgent Networks. After rebranding as Asure Software, the company expanded into offering human capital management (HCM) solutions, including payroll, time & attendance, talent management, human resource management, benefits administration and insurance services.

It also had a software division, NetSimplicity, which specialized in room scheduling and fixed assets' management software,[2] which was spun off in 2019.

Patents and litigation

JPEG

In 2002, while known as Forgent, the company claimed that through its subsidiary, Compression Labs, it owned the patent rights on the JPEG image compression standard, which is widely used on the World Wide Web. Its claim arose from a patent that had been filed on October 27, 1986, and granted on October 6, 1987: by Wen-Hsiung Chen and Daniel J. Klenke. While Forgent did not own Compression Labs at the time, Chen later sold the company to Forgent before joining Cisco.[3]

Critics claim that the legal principle of laches, hence not asserting one's rights in a timely manner, invalidates Forgent's claims on the patent. They also noted the similarity to Unisys' attempts to assert rights over the GIF image compression standard via LZW patent enforcement.[4] The JPEG committee responded to Forgent's claims, stating that it believes prior art exists that would invalidate Forgent's claims, and launched a search for prior art evidence.[5] The 1992 JPEG specification cited two earlier research papers written by Wen-Hsiung Chen, published in 1977 and 1984.[6] JPEG representative Richard Clark also claimed that Chen sat in one of the JPEG committees, but Forgent denied this claim.[3]

In April 2004, Forgent stated that 30 companies had already paid US$90 million in royalties. On April 23, lawsuits were filed against 31 companies, including Adobe Systems, Apple Computer and IBM, for infringement of their patent. On September 26, 2005, Axis Communications, one of the defendants, announced a settlement with Compression Labs Inc.; the terms were not disclosed. As of late October 2005, six companies were known to have licensed the patent from Forgent including Adobe, Macromedia, Axis, Color Dreams, and Research In Motion.

On May 25, 2006, the United States Patent and Trademark Office rejected the broadest part of Forgent's claims, stating prior art submitted by the Public Patent Foundation invalidated those claims.[7] PubPat's Executive Director, Dan Ravicher, says that the submitters knew about the prior art but failed to tell the USPTO about it.[8] On August 11, 2006, Forgent received notice from the NASDAQ stock market regarding non-compliance with the minimum bid price rule, which can lead to delisting, before coming back into compliance in January 2007.[9]

The company issued a press release on November 1, 2006, stating that they settled their remaining claims against roughly 60 companies for a total of $8 million which was paid by, among other companies, Dell, Hewlett-Packard, IBM, Microsoft, and Sun Microsystems.

Digital video recorders

Forgent Networks shifted its focus to a computer controlled video system, allowing playback during recording. While the patent was filed in 1991, the first litigation was initiated in 2005. On May 21, 2007, U.S. District Court of Eastern Texas ruled in favor of EchoStar Communications Corporation, on grounds that the Forgent patent is invalid.[10]

Asure Software

After Forgent Networks acquired iEmployee and changed its name to Asure Software, the website of the combined company no longer listed information related to the two patents - '672 and '746, unlike the old Forgent Networks website.[11]

Proxy Fight

In 2008, the company was the target of a proxy fight launched by Pinnacle Fund ("Pinnacle") and Red Oak Partners, managed by David Sandberg. After negotiations, a slate of 5 new directors was elected on August 28, 2009 to replace the previous board.

Acquisitions

On September 13, 2007, Forgent acquired iEmployee.[12]

On October 3, 2011, Asure Software announced that it had acquired ADI Time, a vendor of cloud computing time and attendance software and labor management services. On March 21, 2016, it announced the acquisition of Mangrove Employer Services, which developed human resource management software; it began massive layoffs of previous Mangrove employees in June 2016.[13]

In May 2017, Asure acquired the Tampa-based company Compass HRM Inc.[14]

In April 2018, Asure acquired Austin HR, an Austin based HR Consulting & Payroll & Benefit Administration company. On December 2, 2019, Asure Software announced that it completed the sale of its Workspace Management Business to FM:Systems.[15]

  • https://web.archive.org/web/20160324072837/http://www.asuresoftware.com/about-us/news-item/asure-software-acquires-mangrove-software/

References

  1. Asure Software: An Undervalued SaaS Growth Story With Substantial Upside Potential retrieved February 2, 2015^
  2. NetSimplicity Launches Meeting Room Manager on Demand | Asure Software Inc retrieved February 3, 2021^
  3. Robert Lemos. Finding patent truth in JPEG claim CNET, 23 July 2002, retrieved 13 July 2019^
  4. Forgent sues over JPEG technology patent April 25, 2004, retrieved May 29, 2007^
  5. Concerning recent patent claims July 19, 2002, retrieved May 29, 2007^
  6. T.81 – DIGITAL COMPRESSION AND CODING OF CONTINUOUS-TONE STILL IMAGES – REQUIREMENTS AND GUIDELINES CCITT, September 1992, retrieved 12 July 2019^
  7. Forgent JPEG Related Patent retrieved May 29, 2007^
  8. USPTO: Broadest Claims Forgent Asserts Against JPEG Standard Invalid May 26, 2006, retrieved Oct 31, 2016^
  9. Forgent Networks Brushes Off Delisting Fears January 5, 2007, retrieved May 29, 2007^
  10. EchoStar Defeats Forgent's Patent Suit seekingalpha.com, May 22, 2007, retrieved May 29, 2007^
  11. Workforce Optimization Software Asure Software, retrieved August 8, 2011^
  12. Company press release Phx.corporate-ir.net, retrieved August 8, 2011^
  13. Asure Software Acquires Mangrove Software www.asuresoftware.com, retrieved 2016-03-22^
  14. Malena Carollo. Austin software company acquires second Tampa business Tampa Bay Times, retrieved 22 June 2017^
  15. Stacy Zellner. Asure Software Completes Sale of Workspace Management Business Asure Software, retrieved February 3, 2021^