Ashi Productions

Ashi Productions Co., Ltd (株式会社葦プロダクション) is a Japanese anime studio, located in Suginami, Tokyo, Japan, known for its four magical-girl anime, especially Magical Princess Minky Momo. It was established by Toshihiko Sato and other artists on December 20, 1975, as Ashi Productions. It changed its name from Ashi Productions to Production Reed Co., Ltd. (株式会社プロダクション リード) on November 1, 2007. On February 12, 2019, the company changed its name back to Ashi Productions.[1]

Overview

As a latecomer, the company struggled to secure broadcast slots. It was forced to use the Nippon Animation banner to broadcast its first three works, Blocker Corps IV: Machine Blaster, Super Combined Magical Robot Gingaizer, and Her Majesty's Petit Ange. The four works from Josefina the Whale to Space Warrior Baldios were co-produced with Kokusai Eigasha instead of Nippon Animation, and from Sengoku Majin GoShogun onwards, the company became an independent production company.

Although Ashi Productions mainly produce original projects, it also produces a few original works. Since its departure from the Wiz Group, the proportion of anime based on original works has increased in the 2010s.

In November 2001, the company underwent a significant capital increase and became a subsidiary of the Bandai Group, later known as the Bandai Namco Group. At the end of 2005, the company's capital was reduced again to 10 million yen, and Bandai withdrew its capital.

On January 20, 2006, the company entered into a business partnership with Wiz, a toy planning and development company under the Bandai Namco Group, and on November 1, 2007, the company name was changed to Production Reed Co., Ltd. As a result, Sato was promoted to Representative Director and Chairman, and Takekazu Hongo was appointed Representative Director and President.

On May 20, 2009, all of Wiz's shares were transferred to Sato, and the company withdrew from the Wiz Group, as no synergy effects could be expected with Wiz, as they were focusing on the planning, development, and manufacturing of toys.

On February 12, 2019, the company name was changed again to Ashi Productions Co., Ltd.[2]

TV series

TV specials

  • Attention Students! A Green Neckerchief for Your Hearts (February 23, 1986)

OVAs

Theatrical projects

Outsourced productions

  • Gigi and the Fountain of Youth (English dub of Magical Princess Minky Momo La Ronde in my Dream film by Harmony Gold) (1985)
  • M.A.S.K. (American production, with DiC Entertainment; various first and second-season episodes) (1985–1986)
  • Macron 1 (U.S./European version of GoShogun by Saban International, the U.S. version also incorporates scenes from Akū Dai Sakusen Srungle produced by Kokusai Eiga-sha.) (1986)
  • Mega Man (American production, with Ruby-Spears Productions) (1993)
  • Skysurfer Strike Force (American production, with Ruby-Spears Productions) (1995–1996)
  • Diabolik (American production, with Saban International) (1997)

References

  1. Crystalyn Hodgkins. Anime Studio Production Reed Changes Name Back to Ashi Productions Anime News Network, February 16, 2019, retrieved February 16, 2019^
  2. https://nlab.itmedia.co.jp/cont/articles/3287705/ nlab.itmedia.co.jp, February 15, 2019, retrieved September 14, 2025^
  3. Crystalyn Hodgkins. 365 Days to the Wedding TV Anime Reveals Main Cast, Staff, 2024 Debut in 1st Promo Video Anime News Network, March 23, 2024, retrieved March 23, 2024^
  4. Crystalyn Hodgkins. How I Attended an All-Guy's Mixer Anime's 1st Promo Video Reveals October Debut Anime News Network, March 22, 2024, retrieved March 22, 2024^
  5. Crystalyn Hodgkins. The Holy Grail of Eris TV Anime's 2nd Promo Video Reveals January 2026 Debut Anime News Network, July 5, 2025, retrieved July 5, 2025^
  6. https://natalie.mu/comic/news/623458 Comic Natalie, Natasha, Inc, May 12, 2025, retrieved May 12, 2025^
  7. Joanna Cayanan. Fairy Princess Minky Momo Magical Girl Franchise Unveils New Anime's Title, Theatrical Release This Year Anime News Network, March 26, 2026, retrieved March 26, 2026^