Asgard Miniatures

Asgard Miniatures was a company that produced metal miniature figures beginning in the 1970s.

History

Asgard Miniatures was founded by Bryan Ansell, Steven Fitzwater and Paul Sulley in 1976 in Nottingham.[1] Ansell was an experienced sculptor, having previously worked at Conquest Miniatures.[2] Originally the company was managed by Sulley, while Ansell and Nick Bibby created the sculpts, Garry Parsons created the moulds, and Jamie Sims cast the miniatures.

Asgard was a stepping stone for some noted sculptors, who started their careers with Asgard before moving to other companies;[3] chief among these was lead designer and co-founder Bryan Ansell, who left Asgard in 1978[4] to form successful rival Citadel Miniatures with funding from Games Workshop.[5] Others included Jes Goodwin, Nick Bibby, Tony Ackland and Rick Priestley.[2]

By 1984, Asgard was struggling, but turned down an offer to merge with Citadel Miniatures.[6] To modernize the packaging of their products from plastic bags stapled to cardboard cards that had been standard in the 1970s to the more up-to-date blister packages, Asgard merged with distributor Sanders International.[7]

This was not enough to sustain the company, and when Asgard went out of business, their US rights were acquired by The Viking Forge, which still produces their fantasy miniatures.[2] The UK rights were acquired first by Tabletop Games, and then Alternative Armies, which still produces several Asgard lines, including the Space Marines (SM line) and the Barbarian Personalities (BP line).[5]

Reception

In the September 1977 edition of White Dwarf (Issue 2), Ian Livingstone reviewed 15 Asgard figures, and stated that "Asgard use good quality alloy for the figures which do not bend [...] They are well-cast figures, requiring virtually no preparatory work before painting and it is good to see different-sized, rounded bases getting away from the traditional rectangular base."[8]

In the August-September 1979 edition of White Dwarf (Issue 14),[9] and again in the August-September edition (Issue 20),[10] Asgard Miniatures were featured in the photographic feature titled "Molten Magic".

John T. Sapienza, Jr. reviewed the Dungeon Adventurers and Space Marines lines for Different Worlds magazine and stated that "With any luck, they will be 'discovered' by some of the U.S. importers the way Citadel was last year, and thus become available in the U.S."[11]

In the May 1983 edition of Dragon (Issue 73), Kim Eastland