Arutz HaYeladim (, The Children's Channel; Formerly: Arutz Shesh (ערוץ 6) channel 6) (no relation to the British The Children's Channel) is an Israeli children's cable television channel owned by RGE Group, through subsidiary NOGA Communications Limited. It was one of the first cable channels in Israel, along with Arutz HaMishapa, Arutz HaSratim and Arutz HaSport. It is aimed for children ages 7–14.
History
The channel was first launched on November 8, 1989, as a part of Israeli cable's trial broadcasting prior to the 1990 official launch.[1] At first, the channel broadcast only two hours a day, and in its first two years it was based primarily on purchased programs. In 1991, the channel began broadcasting shows with hosts and presenters. These segments grew to bigger live shows over the years, providing a few of the presenters their tickets to stardom. The channel's growing popularity among children also led to many educational campaigns, regarding issues such as safety and tolerance.
In 1996, following the passing of the ICP Agreement in the Knesset, the channel's content was transferred to the control of the new company "Noga Tikshoret" ("Venus communication"), and the channel updated its contents to more interactive nature while also adding more original programs - a direction that the channel is following to this day.[2]