Arriva Max

Arriva Max was a premium brand used by various Arriva bus subsidiaries in the United Kingdom.

History

In September 2014, Arriva launched the Max brand for interurban express services. The first services were launched by Arriva North East, which is cited as the creator and home of the brand (alongside jointly managed Arriva Yorkshire), with routes X10 and X11 from Newcastle to Blyth using refurbished double-deck vehicles.[1][2][3]

The brand was additionally rolled out by Arriva Buses Wales, Arriva Shires & Essex and Arriva Southern Counties, all of which have since discontinued the brand. Arriva North East and Arriva Yorkshire increased the number of Max branded routes within their regions. Most of the new routes were launched with Titan the Robot, to celebrate and create interest in each upgrade.[4]

Former routes

Arriva Southern Counties

5 - Southend to Basildon,[10] withdrawn in September 2016 due to a lack of patronage, existing First Essex routes replaced it[11][12]
34/35 - Guildford to Camberley via Westfield, Mayford and Sutton Green, Upgraded to Arriva Sapphire.

Arriva The Shires

60/X60 - Milton Keynes to Aylesbury
150 - Milton Keynes to Aylesbury via Leighton Buzzard
300 - Aylesbury to High Wycombe via Princes Risborough
800/850 - High Wycombe to Reading

Arriva North East

X1 - Darlington to Crook via Bishop Auckland, removed from the MAX brand with buses now carrying the Arriva logo in its place.
X67 - Darlington to Middlesbrough, withdrawn and replaced with revised route X66.
X93/X94 - Middlesbrough to Scarborough via Whitby, removed from the MAX brand following refurbishment and rebrand of existing vehicles and is now a part of the sapphire brand. However this was an accident, as when Arriva north east uprgraded the buses on the route with the newer Max livery which was the same as the newer Sapphire livery, Arriva accidentally ordered Sapphire branded e-leather instead of Max branded e-leather and due to the Max and Sapphire brands having identical newer livery, Arriva chose to upgrade the routes to be under the Sapphire brand instead of ordered Max branded e-leather.

Arriva Northumbria

X7/X8 - Newcastle to Blyth via Quorum Business Park, removed from the MAX brand with buses now carrying the Arriva logo in its place.
X9/X10/X11 - Newcastle to Blyth via Cramlington, removed from the MAX brand with buses now carrying the Arriva logo in its place.
X14 - Newcastle to Thropton via Morpeth, removed from the MAX brand following delivery of new buses in the standard livery.
X15/X18 - Newcastle to Berwick via Morpeth and Alnwick, removed from the MAX brand following delivery of new buses in the standard livery.
X16 - Newcastle to Kirkhill Estate via Morpeth, withdrawn and replaced in part by an extended route 2.
X20 - Newcastle to Alnwick via Ashington, removed from the MAX brand following delivery of new buses in the standard livery.
308 - Newcastle to Blyth, following a change in vehicle allocation, the initial vehicles (Wright Gemini 2-bodied Volvo B5LHs) were transferred to Arriva Yorkshire, in return for unrefurbished Wright Gemini 2-bodied VDL DB300s which were later refurbished to the new standard Arriva livery and specification.

Arriva Yorkshire

415 - York to Selby, upgraded to Arriva Sapphire.
229 - Leeds to Huddersfield, upgraded to Arriva Sapphire.
444 - Leeds to Wakefield
268 /268A - Wakefield/Dewsbury to Bradford

parent	Arriva
founded	September 2014
service type	Premium bus
routes	13 (October 2022)
fleet	Mercedes-Benz Citaro VDL DB300/Wright Gemini 2 Scania OmniCity Alexander Dennis Enviro400 Wright StreetLite Volvo B9TL VDL SB200/Wright Pulsar
operator	Arriva Buses Wales Arriva North East Arriva Shires & Essex Arriva Southern Counties Arriva Yorkshire

History

Routes

Arriva North East

Arriva Yorkshire

Former routes

Arriva Southern Counties

Arriva The Shires

Arriva North East

Arriva Northumbria

Arriva Yorkshire

Vehicles

See also

References