Arm & Hammer is a brand of baking soda–based consumer products marketed by Church & Dwight, a major American manufacturer of household products. The logo of the brand depicts the ancient symbol of a muscular arm holding a hammer inside a red circle with the brand name and slogan. Originally associated solely with baking soda and washing soda, the company began to expand the brand to other products in the late 1970s by using baking soda as a deodorizing ingredient. The new products included toothpaste, laundry detergent, underarm deodorant, and cat litter.
History
Name and logo
The original arm and hammer logo usage dates back to the 1860s. James A. Church, son of Dr. Austin Church, ran a spice business known as Vulcan Spice Mills. According to the company, the Arm and Hammer logo represents Vulcan, the Roman god of fire and metalworking.[1]