Aramis is an American luxury fragrance brand, created by Estée Lauder in 1963 and launched in 1964.[1][2]
Aramis is also the parent division of Tommy Hilfiger fragrances.[3]
It was the first prestige men’s fragrance widely available in department stores, and is now sold in 120 countries.[4] Aramis was created by perfumer Bernard Chant.[4] The fragrance was introduced early into the UK market after prompting by pharmaceutical legend Erick H. Varty of Glaxo Industries.
In February 2006, Aramis launched its first fragrance collection for both men and women, at once, under its Aramis Always for Him and Her collection, with one fragrance for Him and one for Her.[6] The collection was launched with the promotion of tennis players, Andre Agassi and Stefanie Graf.[6]
In 2009, a number of Aramis' older and legacy fragrances were repackaged and relaunched.[7] They included: "Aramis 900" (1974), "Devin" (1977), "JHL" (1981), "Tuscany Per Uomo" (1984), "New West for Him" (1988), "Havana" (1994), "Aramis Life" (2003) and "Aramis Always for Him" (2006).[7] Recent releases since 2008 include: "Aramis Classic Reserve" (2008), "Aramis Cool Blend" (2010), "Aramis Impeccable" (2010), "Perfume Calligraphy" (2012), "Aramis Gentleman" (2012), "Perfume Calligraphy Rose" (2013), "Perfume Calligraphy Saffron" (2014), "Aramis Adventurer" (2014), "Aramis Black" (2015), "Aramis Voyager" (2016), "Modern Leather" (2017), "Tobacco Reserve" (2018), "Special Blend" (2019).[7]
It is classified as a leather chypre; its top notes are fresh/bitter herb combined with a body odor note from cumin, followed by gardenia, jasmine, amber and sandalwood.[8]
Top notes: Aldehydes; Myrrh; Artemisia; Thyme; Clover; Bergamot; Gardenia
Middle notes: Patchouli; Sage; Jasmine; Cardamom; Orris Root
Base: Leather; Oakmoss; Musk; Vetiver; Sandalwood; Amber; Coconut.
Perfumer and fragrance historian Roja Dove has called it "an incredibly refined and distinctive fragrance”[4] that is "as much of a legend as the hero it was named after."[9] Critics have also compared Aramis to Chanel's "No. 5" fragrance by favorably calling in "No. 5 for Men".[10]
