AppleBottoms is a fashion brand for women launched in 2003 by rap artist Nelly, Yomi Martin, Nick Loftis, and Ian Kelly. The brand was initially a denim label, but has since expanded to include other women's and girl's clothing, perfume and accessories.[1]
The brand was launched with a model search televised on VH1.[2] It quickly became popular in the hip hop community, and is referenced in various rap songs, including Twista's "Overnight Celebrity", MC Jin's "36-24-36", DaCav5's "Tetris", Flo Rida's "Low", and Eminem's "Shake That". In 2006, it was the sixth most searched for denim brand on Google.[3]
The brand's last ad campaign was in 2010, and featured Nelly.[4] On March 7, 2020, Nelly hinted at a comeback by the brand via Instagram.[5] The relaunch was set for November 2024.[6]
External links
References
- Anthony Coyle. What Happened to Nelly - News & Updates The Gazette Review, October 1, 2016, retrieved January 3, 2018^
- C. Daniels. Ghetto Nation: Dispatches from America's Culture War Broadway Books, 2008, retrieved January 3, 2018^
- Cecily Hall. Denim's biggest hits Women's Wear Daily, May 25, 2006, retrieved January 24, 2015^
- Tiffany Yanetta. So, What Are 2006's Most Googled Denim Brands Up To Now? Racked, March 19, 2012, retrieved January 24, 2015^
- Vaughn, Mikeisha. What The Apple Bottoms Reemergence Means For Black Women Essence, April 2, 2020, retrieved June 29, 2020^
- Inman, Demicia. Nelly Teases Return Of Apple Bottom Jeans: “Don’t Call It A Comeback!” Vibe, October 14, 2024, retrieved May 1, 2025^