Anti Social Social Club

Anti Social Social Club (sometimes stylized as ASSC and AntiSocialSocialClub) is a Los Angeles–based streetwear brand founded by Andrew Buenaflor, who goes by the pseudonym Neek Lurk.[1][2][3][4] As of May 2022, the brand is wholly owned by Marquee Brands.[5]

Anti Social has collaborated with A Bathing Ape,[6] Rimowa, Dover Street Market,[7] Playboy,[8][9] Hello Kitty,[10] Hot Wheels,[11] DHL,[12] Formula 1, FaZe Clan, Goodsmile Racing and Gran Turismo.[13]

History

Anti Social Social Club was founded in 2015 through Twitter. The founder, Neek Lurk, had previously worked as a social marketing manager for Stüssy.[14] It releases limited collections each year. The inspiration for creating this brand came from the founder's mental health struggle at age 27.[15] Lurk used his brand as an emotional outlet for his depression. The first product was a basic hat with the logo on the side.[15] Shortly after its founding, ASSC became a popular trend. Some notable celebrities have worn this brand such as Kanye West, BTS, and Kim Kardashian.[16]

The brand released exclusively at ComplexCon Sk8-Hi Vans and Nike Air Force 1 Low (24 pairs were sold). A Toyota Prius decorated with ASSC graphics sold for $20,000.[14] ASSC had also announced the release of a branded riot shield.[17]

In 2018, after reports of numerous failed deliveries of ASSC products purchased online,[18] the brand launched a collection (SS18) that echoed its customers' disgruntlement regarding shipping issues.[19]

In December 2024, ASSC launched its first standalone retail space in the UK with a pop-up at Selfridges, London, which remained open until early January 2025. This event coincided with the debut of a dedicated UK website, offering British fans access to global releases and exclusive local collaborations.[20]

See also

• Billionaire Boys Club (clothing retailer)
• Virgil Abloh
• OVO
• The Hundreds
• Freshjive
• Stüssy
• Highsnobiety

External links