Annie's Homegrown (or simply Annie's) is an American organic food company owned by General Mills. The company was founded in Hampton, Connecticut, by Annie Withey and Andrew Martin, who had previously founded Smartfood popcorn along with Ken Meyers. It is best known for its macaroni and cheese product line, which comes in shell form and rabbit shapes and is the second-best selling macaroni and cheese in the United States behind Kraft.[1] Its mascot is a rabbit named Bernie, who appears in the seal of approval called the "Rabbit of Approval"[2] and another slogan called "Bunny of Approval" in 2020. The company also produces Annie's Naturals, which includes condiments, dressings, and barbecue sauces.
History
Annie Withey,[3]