Anita Gelato

Anita la Mamma del Gelato (commonly known as Anita Gelato) is an Israeli ice cream company. It produces gelato, frozen yogurt, and sorbet, as well as ingredients for the ice cream industry.

The company was founded in 2002 in Tel Aviv, Israel, and has since expanded to over 160 locations in several countries, including Israel, the United States, Australia, New Zealand, the United Kingdom, Spain, Cyprus, and Puerto Rico.[1][2]

History

Anita Gelato is named after Anita Avital, the mother of the brand's co-founders, Nir and Adi Avital.[1]

In the 1990s, Anita Avital and her son Nir began experimenting with ice cream flavours at home in Netanya, Israel. In 1998, Nir started selling their products from a cart at local food fairs.[3][4]

In 2002, Adi Avital joined them and opened the first Anita Gelato shop in Neve Tzedek, Tel Aviv.[3][4][5] In 2012, the company launched the Golda Glida sub-brand, which has since expanded across Israel.[3][4][5]

A manufacturing facility was opened in Ra'anana in 2010.[3] The brand expanded internationally in 2014, opening its first overseas shop in Sydney, Australia.[6] Further locations followed in Spain, Cyprus, and Puerto Rico. In 2020, the first U.S. location opened in New York City, followed by shops in Los Angeles and Miami.[7] In 2022, a location opened in London's West End.[8]

Operations and products

Anita Gelato produces more than 170 flavors, including some developed specifically for the brand.[9][10]

References

  1. Jerusalem Post Staff. Israeli ice cream chain Anita arrives in New York Jerusalem Post, September 7, 2020, retrieved March 3, 2024^
  2. Libby Sperling. From Mango Chili to Honey and Tahini: The Best Ice Cream Parlors in Israel Haaretz, July 11, 2018, retrieved 3 March 2024^
  3. Channel 12 News Staff. The First Lady of Ice Cream – The wonderful story behind Anita Gelato and Golda ice cream chain Channel 12 News (in Hebrew), August 18, 2020, retrieved March 3, 2024^
  4. Eran Gefer. The Story of Anita Gelato was Built Quietly for Twenty Years, and then Came the Breakthrough Globes, March 12, 2021, retrieved March 3, 2024^
  5. Keren Brown. Anita Gelato Timeout, April 10, 2023, retrieved March 3, 2024^
  6. Elesa Kurtz. Get the inside scoop on Anita Gelato The Canberra Times, June 27, 2023, retrieved March 3, 2024^
  7. Daniel Edelson. Israeli sweetness conquers Manhattan: The tale of Anita's ice cream Ynetnews, July 7, 2023, retrieved March 3, 2024^
  8. Victoria Prever. Anita Gelato has landed in London – here's the scoop on the balaboosta behind the brand TheJC, October 6, 2023, retrieved March 3, 2024^
  9. Luke Fortney. A Popular, Over-the-Top Israeli Gelato Shop Is Coming to the UES Eater New York, February 26, 2020, retrieved March 3, 2024^
  10. Anna Rahmanan. Popular Israeli gelato shop Anita is opening a shop in Times Square Timeout, Oct 24, 2023, retrieved March 3, 2024^