Anchor bottlers are a soft drink manufacturer’s major bottlers around the world. For example, The Coca-Cola Company employed the strategy of "anchor bottlers" to penetrate markets like China, Eastern Europe and Russia.
Notable anchor bottlers include:
- Coca-Cola Refreshments USA, subsidiary of The Coca-Cola Company, the company's anchor bottler for the North American market.
- Coca-Cola Europacific Partners, spun out by The Coca-Cola Company in 1986[1] and now covering[2] Belgium, continental France, Great Britain, Germany, Spain, Portugal, Luxembourg, Monaco, the Netherlands, Norway and Sweden, as a result of a three-way combination completed on May 28, 2016, of the former Coca-Cola Enterprises, the Coca-Cola bottler covering Spain and Portugal and the Coca-Cola bottler in Germany.[3]
- Coca-Cola Hellenic Bottling Company ("CCHBC") formed from the de-merger of Coca-Cola Amatil's eastern European interests into Coca-Cola Beverages and that company's subsequent merger with the Hellenic Bottling Company, now covering[4] 29 countries in central and Eastern Europe, Russia and Nigeria and Egypt.
- Coca-Cola Amatil covering[2] Australia, New Zealand, Fiji, Indonesia and Papua New Guinea;
- Coca-Cola Icecek ("CCI") covering Turkey; Middle Eastern (Iraq, Jordan, Syria), Central Asian (Kazakhstan, Azerbaijan, Kyrgyzstan, Turkmenistan and Tajikistan) and South Asian (Pakistan & Bangladesh) regions
- Coca-Cola Beverages Philippines, Inc., covering the Philippines
- The Pepsi Beverages subsidiary of PepsiCo is the company's anchor bottler for the North American market.
- The bottling subsidiary of Dr Pepper Snapple, formerly the Dr Pepper/Seven Up Bottling Group, is the anchor bottler for most of the company's soda brands in the US.
- Carlsberg Breweries, which in 2001 took over[5] part of the Scandinavian market from Coca-Cola Nordic Beverages after Orkla and Carlsberg A/S merged their beverages operations,[6] while Coca-Cola took over Swedish and Norwegian activities and the Icelandic factory was sold to local investors.[5]
- Swire covering the Greater China region.[7]
External links
References
- Pepsi bottles it April 20, 2009^
- Coca Cola Europacific Partners Coca-Cola Europacific Partners^
- Latest news Coca-Cola Europacific Partners^