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Amrutanjan Healthcare

Amrutanjan Healthcare Limited is an Indian pharmaceutical company headquartered in Chennai, Tamil Nadu, India. It was founded by Kasinadhuni Nageswara Rao in Bombay (now Mumbai) in 1893.

History

Amrutanjan was established as a patent medicine business in Bombay (now Mumbai)[3][4] in 1893 by K. Nageswara Rao Pantulu who was a journalist, social reformer and freedom fighter.[5][6][7] The headquarters were shifted to Madras (now Chennai) in 1914.[3][4][7]

As of 2014, it is headed by Sambhu Prasad, the grandson of Nageshwara Rao.[1]

Products

Amrutanjan Healthcare's main product is its pain balm. In 2002, Amrutanjan Healthcare launched a series of anti-diabetic medicines called Diakyur.[8] In 2004, the company launched herbal mouth-fresheners under the brand name "Affair".[10]

The Amrutanjan group also includes a software company called Amrutanjan Infotech. In July 2001, Amrutanjan Infotech's call-centre began its operations.[11]

In May 2011 Amrutanjan diversified into foods, buying out Siva's Soft Drink Pvt Ltd, a Chennai-based company which sells fruit juices under the Fruitnik brand. It has relatively paid out ₹260 Million for the acquisition.[12]

Amrutanjan balm

In 1936, Amrutanjan became a public limited company with the name Amrutanjan Limited.[3][13] Kasinathuni Nageswara Rao popularised the balm by distributing it free-of-cost at music concerts.[6][14]

On 13 November 2007, the company changed its name from Amrutanjan Limited to Amrutanjan Healthcare Limited and has ever since been known by that name.[15]

On 4 July 2002, Amrutanjan Healthcare entered the U.S. market.[16]

In 2022, the company launched a period pain roll-on under Comfy brand.[17]

Bibliography

External links

References

  1. Board of Directors amrutanjan.com, retrieved 26 December 2022^
  2. Amrutanjan Health Care Ltd Q4 FY2021-22 PAT drops QoQ to Rs. 14.70 crores EquityBulls, 25 May 2022, retrieved 19 April 2023^
  3. Profile of Amrutanjan Healthcare Limited Amrutanjan Healthcare Limited^
  4. Kajri Jain. Gods in the Bazaar: The Economies of Indian Calendar Art Duke University Press, 2007^
  5. Madras Rediscovered, Pg 206^
  6. Mary Clayton. Music and Orientalism in the British Empire, 1780s–1940s: Portrayal of the East Ashgate Publishing Ltd., 2007^
  7. Somerset Playne. Southern India: Its History, People, Commerce, and Industrial Resources Asian Educational Services, 1914^
  8. Amrutanjan launches Diakyur Express Pharma Online, 13 June 2002, retrieved 2008-10-21^
  9. Archana Venkat. Amrutanjan adding olive oil, home insecticides to portfolio The Hindu Business Line, November 6, 2007, retrieved 2008-10-21^
  10. Archana Venkat. Amrutanjan's Affair with mouth fresheners The Hindu Business Line, 28 September 2004, retrieved 2008-10-21^
  11. S. Varadharajan, P. Narasimhan. Amrutanjan Infotech's call centre to go online shortly The Hindu, 2 July 2001, retrieved 24 September 2018^
  12. Amrutanjan buys Siva's Fruitnik fruit juice for Rs 26 cr indiabusinessview, 3 March 2011^
  13. Prakash Narain Agarwala. The History of Indian Business: A Complete Account of Trade Exchanges from 3000 B.C. to the Present Day Vikas, 1985^
  14. Tanvi Patel. How a Freedom Fighter Gave India Its Favourite Pain Balm, Amrutanjan thebetterindia.com, 2 June 2020^
  15. Amrutanjan becomes Amrutanjan Health The Hindu, 13 November 2007, retrieved 2008-10-21^
  16. Amrutanjan set to enter US market The Tribune, 5 July 2002, retrieved 2008-10-21^
  17. Amrutanjan Healthcare launches new period pain roll-on under Comfy brand cnbctv18.com, 2 November 2022^