AmaWaterways

AmaWaterways is a Calabasas, California based luxury river cruise company founded in 2002 by Rudi Schreiner, Kristin Karst, and Jimmy Murphy. AmaWaterways currently operates 29 ships that offer cruises in Europe, Southern Africa, Southeast Asia, South America, and Egypt. AmaWaterways has a reputation for spacious vessels, wellness amenities, and fine dining.[1][2][3]

History

Founding and early years (2002-2010)

AmaWaterways (originally Amadeus Waterways) was founded in 2002 by Rudi Schreiner, Kristin Karst and Jimmy Murphy.[4] The company rebranded to AMA Waterways in 2008.[5] Its first fully owned ship, AmaDagio, debuted in 2006.[6]

Growth and fleet expansion (2011-2018)

From 2011 the line expanded its fleet and amenities. Amacerto (launched 2012) introduced 135-m vessels with "twin-balcony" staterooms and multiple dining venues.[7][8] In Asia, the all-suite AmaDara entered Mekong service in 2015.[9] The Rhine-sailing AmaKristina debuted in 2017 with connecting and triple-occupancy cabins aimed at multigenerational travel.[10][11] A pilot Wellness Program began in 2017 and was expanded across additional ships in 2018.[12][13]

Innovations and partnerships (2015-present)

In 2015 Adventures by Disney began chartering AmaWaterways ships for family-focused Danube and Rhine itineraries, including sailings on AmaViola.[14] The company has been a member of the gastronomic society La Chaîne des Rôtisseurs since 2011.[15] The double-width AmaMagna entered service on the Danube in 2019, offering larger suites, four restaurants and efficiency measures that were projected to reduce fuel consumption by 20-25%.[16] In 2024 the company reported record sales; by early 2025 bookings for 2025 were tracking 31% higher year-over-year.[17] Recent and announced fleet moves include AmaMagdalena (launched on Colombia's Magdalena River in April 2025) and sister ship AmaMelodia (scheduled 2025), AmaSintra on Portugal's Douro (2025), a 2027 sister to AmaMagna (marketed as AmaRudi) and a new Mekong ship, AmaMaya, slated for 2026.[18][19][20][21][22]

Present day

AmaWaterways cruise ships ply a number of rivers in Europe, including the Danube, Rhine, Seine, Douro,[3] Moselle, Main, Garonne,[23] and Rhône.[24] Outside Europe, their ships cruise the Magdalena,[25] Mekong, and Chobe rivers.[3]

Cruises are full-board and include wine and beer with meals as well as a cocktail hour. AmaWaterways was the first river cruise line to belong to the gourmet chain La Chaîne des Rôtisseurs.[1][3]

Unusual for river cruises, there are hair salons on AmaWaterways ships,[3] as well as spas, gyms, and libraries.[26]

Activities and excursions

AmaWaterways offers multiple included shore excursions each day-typically city tours, guided hikes, exclusive guided bike tours and special-interest tastings-run in small groups and offered at three activity levels (gentle, regular, active).[27][28] Complimentary bicycles are carried aboard for guided rides or independent exploration, and the line also offers a Concierge Golf Program on select itineraries.[29][30]

On the 14-night Grand Danube Cruise, excursions include visits to multiple UNESCO sites and landmark venues: Austria's Wachau Valley and Melk Abbey; Salzburg's historic center; the medieval town of Český Krumlov; Bulgaria's Rock-Hewn Churches of Ivanovo; plus scenic transits of the Iron Gates gorge and tours of Golubac and Belgrade (Kalemegdan) Fortresses.[31][32] These options expand the line's traditional guided walking program and cater to cyclists, golfers and other active travelers.[32]

Special interest cruises

To attract multi-generational families, AmaWaterways partnered with Adventures by Disney to create Disney-themed cruises that feature the Christmas markets in cities on the Danube and Rhine rivers, among others.[33][3][34]

The company has also offered promotions for solo travellers. On four ships (the AmaDolce, AmaLyra, AmaCello, and AmaDante), single cabins are available without a supplemental fee.[35]

Fleet

As of 2025, AmaWaterways had a fleet of 29 ships.[2] One of these, the AmaMagna, is the largest cruise ship on the Danube.[3] Roughly twice as wide as other cruise ships on the Danube,[36] the AmaMagna is meant to offer passengers more roomy accommodations and more dining options than would be possible on a narrower river cruise ship.[3]

Awards and recognition

<ul> <li>TravelAge West WAVE Awards (2019) - Best River Cruise Line, Best Onboard Dining, Best River Cruise Line for Families, Best New Ship AmaLea[38]</li> <li>Cruise Critic's Best in Cruise Awards (2024) - Best River Cruise Line and Best for Active Cruisers[39]</li> <li>Global Traveler Leisure Lifestyle Awards (2023) - Cruise Line of the Year and Best River Cruise Line[40]</li> </ul>

Sustainability

AmaWaterways has introduced a range of measures to reduce fuel use, waste and emissions. Its double-width AmaMagna employs a diesel-electric setup with ten smaller engines that can be engaged as needed, a configuration reported to cut fuel consumption by ~20-25%.[41] In 2023 the ship added solar panels on select balcony awnings to assist with heating/cooling loads.[42][43] By 2024 the line said all ships could connect to shoreside electric power while in port.[44]

The company highlights single-use plastic reductions (paper straws, refillable glass water bottles, refillable bathroom dispensers), Tetra Pak water on excursions, recycled-material luggage tags and the MyAmaCruise app to cut paper.[45] Navigation and efficiency pilots have included a riverbed "Track Pilot" system on select ships.[46] In 2020, AmaKristina became the first river cruise ship to receive Green Award certification; additional European fleet vessels were recognized soon after.[47][48][49]

Leadership

AmaWaterways was founded in 2002 by Rudi Schreiner, Kristin Karst and Jimmy Murphy.[50] In February 2025, former Disney and Airbnb executive Catherine Powell joined as president; on 1 July 2025 she became CEO as Schreiner moved to chairman of the board.[51][52][53] Co-founder Karst transitioned from executive vice president to chief brand ambassador in 2025.[54]

References

  1. Lewis Nunn. Meet The President Of AmaWaterways 24 August 2024, retrieved 17 September 2025^
  2. AmaWaterways Ships and Fleet AmaWaterways, 7 July 2025, retrieved 7 July 2025^
  3. Jeannine Williamson. AmaWaterways vs. Emerald Waterways www.cruisecritic.com, retrieved 9 February 2020^
  4. Cruise: Get ready for the river cruise boom travelweekly.co.uk, 12 March 2009, retrieved 17 September 2025^
  5. Amadeus Waterways changes company name www.travelweekly.com, 9 June 2008, retrieved 17 September 2025^
  6. The Big Adventure Continues AmaWaterways.com, retrieved 17 September 2025^
  7. Twin-balcony cabin design among Ama newbuild's innovations www.travelweekly.com, 27 June 2011, retrieved 17 September 2025^
  8. AmaWaterways AmaCerto Ship Information www.travelweekly.com, retrieved 17 September 2025^
  9. AmaDara - River Cruise Ship AmaWaterways.com, retrieved 17 September 2025^
  10. New Cruise Ships Setting Sail in 2017 Cruiseline.com, 2018, retrieved 17 September 2025^
  11. AmaWaterways prepares for new AmaKristina debut in 2017 www.travelpulse.com, 9 May 2016, retrieved 17 September 2025^
  12. AmaWaterways Expands Wellness Sailings for 2018 www.travelmarketreport.com, 1 November 2017, retrieved 17 September 2025^
  13. AmaWaterways' Vacation Wellness Commitment www.travelpulse.com, 19 January 2018, retrieved 17 September 2025^
  14. Morning News: Disney Enters the River Cruise Business www.cntraveler.com, 14 April 2015, retrieved 17 September 2025^
  15. AmaWaterways Press Kit (2021) AmaWaterways.com, 26 August 2021, retrieved 17 September 2025^
  16. AmaMagna: Realizing An Improbable Dream In River Cruising Forbes, 24 September 2018, retrieved 17 September 2025^
  17. Rudi Schreiner Reflects on AmaWaterways' Record-Breaking 2024 and What Lies Ahead in 2025 TravelAgeWest, 4 February 2025, retrieved 17 September 2025^
  18. AmaWaterways pushes back Colombia debut to early April www.travelweekly.com, 17 March 2025, retrieved 17 September 2025^
  19. AmaWaterways launches AmaSintra, its third luxury river cruise ship on the Douro River TravelDailyNews, 18 April 2025, retrieved 17 September 2025^
  20. AmaWaterways building another AmaMagna www.travelweekly.com, 10 June 2024, retrieved 17 September 2025^
  21. AmaRudi - River Cruise Ship AmaWaterways.com, retrieved 17 September 2025^
  22. Strong demand pushes AmaWaterways to open 2026 sales early SeatradeCruiseNews, 2024, retrieved 17 September 2025^
  23. Taste of Bordeaux AmaWaterways, retrieved 9 February 2020^
  24. Colors of Provence AmaWaterways, retrieved 9 February 2020^
  25. AmaWaterways Launches First River Cruise Ship on Colombia’s Magdalena River Cruise Industry News, 18 April 2025, retrieved 28 July 2025^
  26. Kathy Armstrong. Down the Danube: What would a 20-something make of a river cruise? Irish Independent, 25 January 2020, retrieved 9 February 2020^
  27. Every Excursion Included AmaWaterways, retrieved 17 September 2025^
  28. The AmaWaterways Difference: All-Inclusive Excursions TravelPulse, 13 October 2023, retrieved 17 September 2025^
  29. Biking Excursions AmaWaterways, retrieved 17 September 2025^
  30. Concierge Golf Program AmaWaterways, retrieved 17 September 2025^
  31. Europe River Cruises 2025 AmaWaterways, retrieved 17 September 2025^
  32. Grand Danube Cruise (14-night) AmaWaterways, retrieved 17 September 2025^
  33. Maryn Liles. Vacationing With Kids? Here Are 15 of the Best New Family-Friendly Cruises to Take in 2020 Parade.com, 7 February 2020, retrieved 9 February 2020^
  34. Orlando Sentinel. Disney amps up European river cruise options Texarkana Gazette, 5 February 2020, retrieved 9 February 2020^
  35. AmaWaterways to Offer Solo Traveler Promotion Luxury Travel Advisor, 30 November 2017, retrieved 9 February 2020^
  36. Cruise New February: AmaMagna The Business Travel News, 3 February 2020, retrieved 9 February 2020^
  37. Jeri Clausing. AmaWaterways to debut new ship, new itineraries in 2021 Travel Weekly, 15 January 2020^
  38. AmaWaterways Receives Top Honors at TravelAge West Wave Awards 19 June 2019, retrieved 17 September 2025^
  39. Editorial Team. The Opulent World of Luxury Cruises That Redefine Adventure 22 December 2024, retrieved 17 September 2025^
  40. Kimberly Inlander. Global Traveler Announces the Winners of the 2023 Leisure Lifestyle Awards 6 June 2023, retrieved 17 September 2025^
  41. AmaMagna: Realizing an Improbable Dream in River Cruising Forbes, 24 September 2018, retrieved 17 September 2025^
  42. AmaWaterways introduces new sustainability initiatives Travel Weekly, 2 May 2023, retrieved 17 September 2025^
  43. Connections: Meet Our Fleet AmaWaterways, 2023, retrieved 17 September 2025^
  44. AmaWaterways Marks Earth Day with Plans for a More Sustainable Future Insider Travel Report, 24 April 2024, retrieved 17 September 2025^
  45. AmaWaterways Reaffirms Commitment to Sustainability Cruise Industry News, 22 April 2024, retrieved 17 September 2025^
  46. AmaWaterways Explores New Ways to Enhance Sustainability Hemsworth Communications, 18 April 2023, retrieved 17 September 2025^
  47. AmaKristina Becomes First River Cruise Ship to Receive Green Award Certification Travel Market Report, 4 February 2020, retrieved 17 September 2025^
  48. Sustainability & Global Impact AmaWaterways, retrieved 17 September 2025^
  49. 18 AmaWaterways river cruise ships earn Green Award certification CruiseMapper, 6 June 2020, retrieved 17 September 2025^
  50. Our Story AmaWaterways, retrieved 17 September 2025^
  51. AmaWaterways Announces New President Travelweek, 12 February 2025, retrieved 17 September 2025^
  52. Catherine Powell will be promoted from president to CEO TravelAge West, 9 June 2025, retrieved 17 September 2025^
  53. Rudi Schreiner is relinquishing the CEO role at AmaWaterways Travel Weekly, 29 May 2025, retrieved 17 September 2025^
  54. Kristin Karst takes on new role at AmaWaterways Travel Weekly, 11 February 2025, retrieved 17 September 2025^