Alternative Distribution Alliance (ADA) is a music distribution company owned by Warner Music Group, which represents the rights to various independent record labels.[1] ADA provides "independent artist and label partners with access to the resources, relationships and experience required to share their creative vision with a global audience."[2]
History
As the independent music distribution arm of Warner Music Group, ADA Worldwide was created in 1993 as a joint-venture between WMG and Restless Records[3] to offer a distribution system and marketing, merchandising, promotion, and music licensing services.
In January 2008, ADA acquired Insound, an online music retailer.[4]