Alpinestars is an Italian motorsports and action sports safety equipment manufacturer based in Asolo, Italy. Its lines include specialized products for MotoGP, motocross, motorcycling, Formula One, World Rally Championship, WEC, V8 Supercars, NASCAR, mountain biking, and surfing, and motorsports-themed, non-sports clothing. The company has fashion design centers in Italy and California offering products for men, women and children.[1]
History
Founded in 1963 by Sante Mazzarolo in Asolo, Italy, the company started out making hiking and ski boots, but quickly shifted its focus to making motorcycle boots for motocross racing, and road racing boots shortly thereafter. The company's name comes from the English translation of the Italian mountain flower Stella Alpina (Edelweiss), which grows high in the mountains around the area where the company was founded. The company sponsored motorsport world champions such as Nicky Hayden, Roger DeCoster, Kenny Roberts, Mick Doohan and Marc Márquez. During the 1990s the company branched out into manufacturing all types of technical protective gear for motorcycling such as gloves, jackets, and