External services
The external services of All India Radio are broadcast in 27 languages to countries outside India via high-power shortwave radio transmissions.[31] Mediumwave is also used to reach neighboring countries. In addition to language-specific broadcasts targeted at particular countries, there is a General Overseas Service that broadcasts in English, offering 8¼ hours of programming daily aimed at a general international audience.
The external broadcasts began on 1 October 1939, initiated by the British government to counter Nazi propaganda directed at the Afghan people. Initially, the broadcasts were in Pashto, targeting Afghanistan and the North-West Frontier Province. Over time, broadcasts expanded to include languages such as Dari, Persian, Arabic, English, Burmese, Japanese, Chinese, Malay, and French. Currently, the external services broadcast in 16 foreign languages and 11 Indian languages, with a total program output of 70¼ hours per day on medium and shortwave frequencies.
Two high-powered FM stations of All India Radio are being installed in Amritsar and Fazilka, Punjab, to complement the programs broadcast from transmitters in Jalandhar, New Delhi, Chandigarh, and Mumbai. These stations aim to improve broadcast services, particularly during unfavorable weather conditions, in the border regions of Punjab.
Today, the External Services Division of All India Radio broadcasts 57 transmissions daily, offering nearly 72 hours of programming that reaches over 108 countries in 27 languages. Of these, 15 are foreign languages and 12 are Indian. The foreign languages include Arabic, Baluchi, Burmese, Chinese, Dari, French, Indonesian, Persian, Pushtu, Russian, Sinhala, Swahili, Thai, Tibetan, and English (General Overseas Service). The Indian languages are Bengali, Gujarati, Marathi, Konkani, Kashmiri, Hindi, Kannada, Malayalam, Nepali, Punjabi, Saraiki, Sindhi, Tamil, Telugu, and Urdu.
The longest daily broadcast is the Urdu Service to Pakistan, which airs around the clock on DTH (direct-broadcast satellite) and on short- and medium-wave for 12¼ hours. The English-language General Overseas Service is broadcast for 8¼ hours daily. During Hajj, special broadcasts in Urdu are beamed to Saudi Arabia. Additionally, AIR is planning to produce programs in the Balochi language.[32]
The external services of All India Radio (AIR) are also broadcast to Europe in DRM (Digital Radio Mondiale) on 9950 kHz between 17:45 and 22:30 UTC. These transmissions are delivered via high-power transmitters located in Aligarh, Bengaluru, Chennai, Delhi, Gorakhpur, Guwahati, Mumbai, and Panaji on shortwave, and from Jalandhar, Kolkata, Nagpur, Rajkot, and Tuticorin on mediumwave. All India Radio Amritsar plans to launch a booster service on the FM band. Some of these transmitters have a power output of 1000 kW (1 MW) or 500 kW. Programs are broadcast to various parts of the world, excluding the Americas, with very good reception quality in the target areas.
Each language service includes news, commentary, press reviews, talks on general or cultural topics, feature programs, documentaries, and music from India and the target region. Most of these programs originate from New Broadcasting House on Parliament Street in New Delhi, with some originating from SPT Bengaluru, Chennai, Hyderabad, Jalandhar, Kolkata, HPT Malad Mumbai, Thiruvananthapuram, and Tuticorin.
The External Services Division of All India Radio (AIR) serves as a vital link between India and the rest of the world, particularly in countries with significant Indian diaspora. It broadcasts India's perspective on national and international matters and showcases the Indian way of life through its programs. QSL cards, which are highly sought after by international radio hobbyists, are issued by AIR in New Delhi in response to reception reports of their broadcasts.
