Alexander Daas is an American luxury eyewear brand and retailer of prescription reading glasses, sunglasses, and contact lenses, based in California. It also offers eye exams by independent optometrists on-site.[1]
History
Alexander Daas was started in San Francisco in 2010[2][3] and is currently headquartered in San Diego, United States. Originally, the brand specialized in small PD (pupillary distance) eyewear for narrow faces[1] but has since expanded into eyewear for all face shapes and sizes.
The brand and company were founded by Alex Feldman, an American eyewear designer, stylist, and optician.[4]
Locations
As of 2025, the company has five Alexander Daas Opticians locations across California, including Del Mar in San Diego,[5] San Clemente in Orange County,[6] Larchmont Village in Los Angeles,[7] Palo Alto in Silicon Valley,[8] and the Marina in San Francisco (called San Francisco Optics by Alexander Daas, established in 1979).[3] The brand has had pop-up shops in downtown San Diego and Studio City.[9] These stores sell eyewear brands including their house brand and others.[7]
External links
- Alexander Daas Official site
References
- Stylist Sets Sights on San Diego, Again San Diego Business Journal, 2022-03-16, retrieved 2024-01-04^
- Lombard Patricia. Alexander Daas Opticians – Over 10 Years on Larchmont Larchmont Buzz, January 8, 2024, retrieved February 9, 2024^
- "Alexander Daas sunglasses: Eye Do frames" SF Gate. Retrieved 2013-11-10.^
- "The son of immigrants with a family optician shop now has a luxury eyewear brand that’s become a Hollywood favorite" Fortune. Retrieved 2025-12-29.^
- "Luxury eye-wear brand, Alexander Daas, expands to Del Mar" San Diego Tribune. Retrieved 2025-12-29.^
- "Meet Alexander Daas Founder Alex Feldman" Modern Luxury. Retrieved 2025-12-29.^
- Natalie Alcala. An SF Eyewear Guru's Indie Optical Shop Lands on Larchmont Racked LA, 2013-09-06, retrieved 2024-01-04^
- "Luxury eyewear brand to open in Town & Country" Palo Alto Online. Retrieved 2025-12-29.^
- ALEXANDER DAAS. Boutiques and Eye Exams ALEXANDER DAAS, retrieved 2024-01-07^