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Alert (gum)

Alert is an energy caffeine gum produced by the Wrigley's company that entered the U.S. market in April 2013.[1]

Sales and marketing

Sales are aimed at adults 25 and older who want a portable energy product. An eight-piece pack of Alert retails for $2.99 (U.S.).[2][3]

Taste

The gum is remarkable for a bitter, medicinal taste.[4]

Caffeine

According to the company, one piece of gum contains the same amount of caffeine as half a cup of coffee, which is about 40 milligrams.[5]

FDA investigation

Wrigley temporarily halted production and sales of its Alert energy gum as the Food and Drug Administration (FDA) investigates the safety of caffeinated-food products, especially the possible effects of caffeinated gum on children and adolescents.[6]

External links

References

  1. Wrigley halts production of caffeine gum by Saundra Young on CNN.com. 8 May 2013^
  2. Wrigley Rolls Out Caffeinated Gum 'Alert' adweek.com, 8 March 2013, retrieved 9 May 2013^
  3. Dominique Mosbergen. Wrigley To Launch Caffeinated 'Alert Energy' Gum Huffington Post, 11 March 2013, retrieved 9 May 2013^
  4. Caffeine Gum Rattles Nerves of Health Experts ABC News, retrieved 9 May 2013^
  5. Wrigley Stops Production of Caffeine Gum your4state.com, retrieved 13 September 2013^
  6. WRIGLEY HALTS CAFFEINATED GUM AP, retrieved 9 May 2013^